A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Manylion Llyfryddiaeth
Prif Awdur:	Ahmed, Tamjid
Awduron Eraill:	Haque, Shamim Ehsanul
Fformat:	Internship report
Iaith:	English
Cyhoeddwyd:	Brac University 2024
Pynciau:	Antiseptic liquid Sales statistics Brand executives Consumer purchasing behaviour Consumer behavior Advertising Marketing
Mynediad Ar-lein:	http://hdl.handle.net/10361/23682

Eitemau Tebyg

Daraz and 11.11- How it impacts on consumers purchase behavior
gan: Habib, Hafsa
Cyhoeddwyd: (2024)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
gan: Anzum, Humayra
Cyhoeddwyd: (2024)

Consumer behavioral intention on purchasing Omera LPG
gan: Khan, Md. Javed
Cyhoeddwyd: (2019)

A study of the impact of electronic marketing on consumer’s purchasing behavior
gan: Nizam, Md. Rashed
Cyhoeddwyd: (2018)

Consumer perception and brand Preference for purchasing paints: a study on RAK Paints
gan: Mamun, Md. Abdullah Al
Cyhoeddwyd: (2018)

Consumer behaviour in a week /
gan: Cave, Susan, 1949-
Cyhoeddwyd: (2001)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
gan: Sultana, Jesmin
Cyhoeddwyd: (2024)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
gan: Ullah, G. M. Shafayet, et al.
Cyhoeddwyd: (2016)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
gan: Saquib, Mohammad Nazmus
Cyhoeddwyd: (2024)

Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
gan: Ahona, Annan Masum
Cyhoeddwyd: (2024)

Advertising and the mind of the consumer : what works, what doesn't, and why /
gan: Sutherland, Max
Cyhoeddwyd: (2010)

The COVID-19's influence on customer purchasing behavior at foodpanda Bangladesh: New challenges and opportunities.
gan: Mehzabin, Mubasshira
Cyhoeddwyd: (2024)

Consumers' behavior towards telecommunication operators’ services in Bangladesh
gan: Hasin, Munira
Cyhoeddwyd: (2021)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
gan: Chowdhury, Sunzid
Cyhoeddwyd: (2024)

Contemporary issues in marketing and consumer behaviour /
gan: Parsons, Elizabeth
Cyhoeddwyd: (2009)

Consumer behavior /
gan: Hoyer, Wayne D.
Cyhoeddwyd: (1999)

Understanding the consumer /
gan: Szmigin, Isabelle
Cyhoeddwyd: (2003)

Consumer behavior /
gan: Hoyer, Wayne D.
Cyhoeddwyd: (2009)

Impacts on consumer behavior through online video advertisement
gan: Bhuiyan, Anisul Islam
Cyhoeddwyd: (2021)

Consumer behavior & marketing strategy /
gan: Peter, J. Paul
Cyhoeddwyd: (2010)

Consumer behavior : buying, having, and being /
gan: Solomon, Michael R.
Cyhoeddwyd: (2011)

Analysis and determination of consumer behavior on digital marketing
gan: Masherafi, Nishat Rahman
Cyhoeddwyd: (2023)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
gan: Rahman, Md. Zubair
Cyhoeddwyd: (2021)

Relationship of loyalty programs with customers’ purchase quantity and frequency
gan: Islam, Ariful
Cyhoeddwyd: (2024)

Consumer behavior : concepts and applications /
gan: Loudon, David L.
Cyhoeddwyd: (1993)

Effective advertising : understanding when, how, and why advertising works /
gan: Tellis, Gerard J., 1950-
Cyhoeddwyd: (2004)

Understanding the consumer /
gan: Parameswaran, M G.
Cyhoeddwyd: (2003)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
gan: Khondokar, Golam Ishtiaq
Cyhoeddwyd: (2017)

Effect of digital media on consumer purchasing decision
gan: Siddique, Rudmila
Cyhoeddwyd: (2017)

Consumer behavior : buying, having, and being /
gan: Solomon, Michael R.
Cyhoeddwyd: (2002)

Consumer behavior : building marketing strategy /
gan: Hawkins, Del I.
Cyhoeddwyd: (2004)

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps
gan: Karmaker, Samanta, et al.
Cyhoeddwyd: (2024)

The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market
gan: Taufique, Khan Md Raziuddin, et al.
Cyhoeddwyd: (2018)

The unmanageable consumer /
gan: Gabriel, Yiannis, 1952-
Cyhoeddwyd: (2006)

A study on factors affecting the distribution of Square Pharmaceuticals Products in Bangladesh: a case study of Square Pharmaceuticals PLC
gan: Turna, Kazi Tasmia Mahmud
Cyhoeddwyd: (2024)

Consumer behavior & marketing strategy /
gan: Peter, J. Paul
Cyhoeddwyd: (2005)

Customers-purchase decision: a study on Aamra Networks Limited
gan: Sarker, Brototi
Cyhoeddwyd: (2021)

Analyzing distribution strategies of ACI-Colgate based on retailers feedback
gan: Bari, Md. Safiul
Cyhoeddwyd: (2018)

Services marketing and branding strategies of Englishplz Limited
gan: Morshed, Zarif
Cyhoeddwyd: (2024)

Correlation between consumer attitude and market opportunities for green products in Bangladesh
gan: Costa, Chowa Francisca
Cyhoeddwyd: (2023)