Strategies for maintaining brand relevance in fast-paced markets- an empirical study on Social Islami Bank Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023.
| Egile nagusia: | |
|---|---|
| Beste egile batzuk: | |
| Formatua: | Internship report |
| Hizkuntza: | English |
| Argitaratua: |
Brac University
2024
|
| Gaiak: | |
| Sarrera elektronikoa: | http://hdl.handle.net/10361/23676 |
| id |
10361-23676 |
|---|---|
| record_format |
dspace |
| spelling |
10361-236762024-07-04T21:00:39Z Strategies for maintaining brand relevance in fast-paced markets- an empirical study on Social Islami Bank Limited Tahsin, Anika Chowdury, Suman Paul Brac Business School, Brac University Social Islami Bank Limited SIBL Banking sector Islami banking Brand marketing Mobile banking Digital banking Banks and banking--Bangladesh Banks and banking--Religious aspects--Islam Branding (Marketing) This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 35). This study examines the tactics used by Social Islami Bank Limited (SIBL) to sustain its brand significance in the ever-changing banking sector. This highlights the bank's capacity to adjust to changing market demands and meet customer expectations. SIBL has successfully used digital transformation, namely targeting online banking services and mobile banking applications, to improve customer accessibility and position itself as a technologically sophisticated institution. In addition, the bank has made investments in customer relationship management by using data analytics. This allows for a deeper comprehension and prediction of client needs, ultimately leading to the provision of more tailored services. SIBL's dedication to social responsibility and ethical banking is in line with the increasing consumer inclination towards socially responsible businesses, hence bolstering its reputation and attractiveness to socially aware customers. The research highlights the significance of ongoing innovation in the products and services provided by the SIBL brand, as well as the value of good brand communication, in maintaining the brand's relevance. These tactics provide useful insights for other financial businesses aiming to stay relevant in constantly changing markets. The study used a qualitative research methodology, which involves conducting interviews with important individuals involved in the subject matter and examining relevant literature. Additionally, it recognizes certain limitations, such as the presence of response bias during interviews and limits related to the availability of data. Anika Tahsin M. Business Administration 2024-07-04T09:12:23Z 2024-07-04T09:12:23Z ©2023 2023-07 Internship report ID 21164016 http://hdl.handle.net/10361/23676 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 44 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Social Islami Bank Limited SIBL Banking sector Islami banking Brand marketing Mobile banking Digital banking Banks and banking--Bangladesh Banks and banking--Religious aspects--Islam Branding (Marketing) |
| spellingShingle |
Social Islami Bank Limited SIBL Banking sector Islami banking Brand marketing Mobile banking Digital banking Banks and banking--Bangladesh Banks and banking--Religious aspects--Islam Branding (Marketing) Tahsin, Anika Strategies for maintaining brand relevance in fast-paced markets- an empirical study on Social Islami Bank Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023. |
| author2 |
Chowdury, Suman Paul |
| author_facet |
Chowdury, Suman Paul Tahsin, Anika |
| format |
Internship report |
| author |
Tahsin, Anika |
| author_sort |
Tahsin, Anika |
| title |
Strategies for maintaining brand relevance in fast-paced markets- an empirical study on Social Islami Bank Limited |
| title_short |
Strategies for maintaining brand relevance in fast-paced markets- an empirical study on Social Islami Bank Limited |
| title_full |
Strategies for maintaining brand relevance in fast-paced markets- an empirical study on Social Islami Bank Limited |
| title_fullStr |
Strategies for maintaining brand relevance in fast-paced markets- an empirical study on Social Islami Bank Limited |
| title_full_unstemmed |
Strategies for maintaining brand relevance in fast-paced markets- an empirical study on Social Islami Bank Limited |
| title_sort |
strategies for maintaining brand relevance in fast-paced markets- an empirical study on social islami bank limited |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23676 |
| work_keys_str_mv |
AT tahsinanika strategiesformaintainingbrandrelevanceinfastpacedmarketsanempiricalstudyonsocialislamibanklimited |
| _version_ |
1814307089342791680 |