Unraveling marketing strategies of prefabricated steel structure industry: analysis of McDonald Steel Building Products Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2024.
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| Định dạng: | Internship report |
| Ngôn ngữ: | English |
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Brac University
2024
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| Truy cập trực tuyến: | http://hdl.handle.net/10361/23673 |
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10361-23673 |
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10361-236732024-07-04T21:05:19Z Unraveling marketing strategies of prefabricated steel structure industry: analysis of McDonald Steel Building Products Limited Ahmed, Rafat Tanvir Chowdhury, Suman Paul Brac Business School, Brac University Steel structure McDonald Steel Building Products Limited Marketing strategies SWOT analysis Prefabricated structure Marketing Steel industry and trade This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2024. Cataloged from the PDF version of the internship report. Includes bibliographical references (pages 28-29). This report demonstrates the intricate landscape of the prefabricated steel structure industry by focusing on the marketing strategies practiced by McDonald Steel Building Products Ltd. Through the application of theoretical knowledge and practical experiences obtained during the internship, this study unfolds the dynamics of the steel structure industry in Bangladesh. The research emphasizes the country's capacity for the prefabricated products industry, highlighting the ongoing transition towards manufacturing self-reliance. The analysis focuses on McDonald Steel's crucial contribution to this process, highlighting its achievement in establishing a strong brand by showing its dedication and high standards. The report navigates through strategic plans, SWOT analysis, competitive advantages, and marketing strategies, offering valuable insights. It encapsulates the current market scenario and concludes with thoughtful suggestions for enhancing the company's marketing endeavors. This comprehensive exploration contributes to understanding the marketing details of the prefabricated steel structure industry of our country. Rafat Tanvir Ahmed M. Business Administration 2024-07-04T08:03:41Z 2024-07-04T08:03:41Z ©2024 2024-03 Internship report ID 21164054 http://hdl.handle.net/10361/23673 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 37 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Steel structure McDonald Steel Building Products Limited Marketing strategies SWOT analysis Prefabricated structure Marketing Steel industry and trade |
| spellingShingle |
Steel structure McDonald Steel Building Products Limited Marketing strategies SWOT analysis Prefabricated structure Marketing Steel industry and trade Ahmed, Rafat Tanvir Unraveling marketing strategies of prefabricated steel structure industry: analysis of McDonald Steel Building Products Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2024. |
| author2 |
Chowdhury, Suman Paul |
| author_facet |
Chowdhury, Suman Paul Ahmed, Rafat Tanvir |
| format |
Internship report |
| author |
Ahmed, Rafat Tanvir |
| author_sort |
Ahmed, Rafat Tanvir |
| title |
Unraveling marketing strategies of prefabricated steel structure industry: analysis of McDonald Steel Building Products Limited |
| title_short |
Unraveling marketing strategies of prefabricated steel structure industry: analysis of McDonald Steel Building Products Limited |
| title_full |
Unraveling marketing strategies of prefabricated steel structure industry: analysis of McDonald Steel Building Products Limited |
| title_fullStr |
Unraveling marketing strategies of prefabricated steel structure industry: analysis of McDonald Steel Building Products Limited |
| title_full_unstemmed |
Unraveling marketing strategies of prefabricated steel structure industry: analysis of McDonald Steel Building Products Limited |
| title_sort |
unraveling marketing strategies of prefabricated steel structure industry: analysis of mcdonald steel building products limited |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23673 |
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AT ahmedrafattanvir unravelingmarketingstrategiesofprefabricatedsteelstructureindustryanalysisofmcdonaldsteelbuildingproductslimited |
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