Thorough branding strategy analysis of Nestlé Dairy Brands in Bangladesh

Thorough branding strategy analysis of Nestlé Dairy Brands in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Bibliografiska uppgifter
Huvudupphovsman:	Ferdosi, Kazi Humaira
Övriga upphovsmän:	Haque, Md. Mahmudul
Materialtyp:	Internship report
Språk:	English
Publicerad:	Brac University 2024
Ämnen:	Branding strategy Organizational growth Consumers understanding Nestlé Bangladesh Branding (Marketing) Organizational change Consumers' behavior > Moral and ethical aspects
Länkar:	http://hdl.handle.net/10361/23667

Liknande verk

Services marketing and branding strategies of Englishplz Limited
av: Morshed, Zarif
Publicerad: (2024)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
av: Rahman, Md. Zubair
Publicerad: (2021)

Raising awareness on necessity of consuming milk daily through branding activations
av: Akhter, Saif
Publicerad: (2024)

Consumers perspective of Kazi Farms Kitchen’s frozen food safety
av: Salahuddin, Md Tasnim Bin
Publicerad: (2024)

Shoppers study of ACI Pure Salt
av: Uddin, Moin
Publicerad: (2017)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
av: Islam, Aminul
Publicerad: (2023)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
av: Khan, Zahidur Rahim
Publicerad: (2023)

Brand promotion and successful marketing strategies of Dabur
av: Sheikh, Lipon
Publicerad: (2018)

Walton Hi-Tech Industries' Memorandum of Understanding as a Strategy for Employer Branding
av: Raha, Afsara Tasneem
Publicerad: (2022)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
av: Rahman, Adrita
Publicerad: (2022)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
av: Saquib, Mohammad Nazmus
Publicerad: (2024)

Islamic marketing ethics and its impact on brand love in Shahjalal Islami Bank
av: Ahmed, Faria
Publicerad: (2023)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
av: Khondokar, Golam Ishtiaq
Publicerad: (2017)

Employer branding of Daraz Bangladesh Ltd.
av: Chowdhury, Sreejon
Publicerad: (2021)

Analyzing distribution strategies of ACI-Colgate based on retailers feedback
av: Bari, Md. Safiul
Publicerad: (2018)

The sales strategies and branding practices of Yellow by Beximco
av: Huq, Redwana
Publicerad: (2017)

Consumer’s brand switching tendency inside telecommunication industry
av: Adila, Fariha Noor
Publicerad: (2024)

Effectiveness of employee branding and Youth initiatives at Nestlé Bangladesh Limited (NBL)
av: Tabassum, Faizava Nawshin
Publicerad: (2022)

Brand awareness and brand perception of ‘Mr. Cookie’
av: Pranto, Mehbub Hossain
Publicerad: (2019)

The role of digital branding on consumer retention: evaluating uses of social media in Bangladesh
av: Priyanka, Afsary Adiba
Publicerad: (2016)

ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
av: Aurin, Shenjuti Mahmud
Publicerad: (2022)

Consumer acceptance of online stores in bricks and clicks e-commerce : factors influencing consumer acceptance of online stores' in the bricks and clicks e-commerce approach /
av: Chowdhury, Fazley Elahi
Publicerad: (2012)

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour
av: Ahmed, Tamjid
Publicerad: (2024)

Global brand power : leveraging branding for long-term growth /
av: Kahn, Barbara E.
Publicerad: (2013)

The brand image analysis in customer satisfaction of MyBL app
av: Redwan, Nusrat
Publicerad: (2024)

Marketing and Brand Communication of SEBL | DX Group
av: Bin Azad, Kazi Zonaid
Publicerad: (2023)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
av: Neehal, Saber Hossain
Publicerad: (2024)

Corporate branding : concept and cases\
Publicerad: (2005)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
av: Sultana, Jesmin
Publicerad: (2024)

A journey to become the top financial brand focusing on integrated marketing communication
av: Ferdous, Muhammad Nayeem
Publicerad: (2017)

Designing for brand consistency across social media: challenges and strategies at Wonderif
av: Srabani, Simeen
Publicerad: (2024)

Branding across borders : a guide to global brand marketing /
av: Gregory, James R.
Publicerad: (2002)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
av: Saswatee, Reevu
Publicerad: (2024)

Memorandum of understanding as an employer branding tool for Walton Hi-Tech Industries PLC
av: Md. Arifin Doha, Akhond
Publicerad: (2022)

Consumer perception and brand Preference for purchasing paints: a study on RAK Paints
av: Mamun, Md. Abdullah Al
Publicerad: (2018)

Customer experience and satisfaction with Suzuki motorbikes in comparison to premium Indian and Chinese Motorcycle brands.
av: Ahmed, Iftekhar
Publicerad: (2019)

Effective brand promotional strategies on the brand value of ITEC - International Training & Education Counsel
av: Khan, Sadman Sakib
Publicerad: (2024)

Branding and communication mix of Transcom Beverages Ltd
av: Arefin, Sajid
Publicerad: (2024)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
av: Tasnim, Sarah
Publicerad: (2020)

A deep dive into the branding strategies of Daraz Bangladesh Limited
av: Zaman, A K M Naeem
Publicerad: (2019)