Thorough branding strategy analysis of Nestlé Dairy Brands in Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
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| Μορφή: | Internship report |
| Γλώσσα: | English |
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Brac University
2024
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| Διαθέσιμο Online: | http://hdl.handle.net/10361/23667 |
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10361-23667 |
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10361-236672024-07-10T06:20:35Z Thorough branding strategy analysis of Nestlé Dairy Brands in Bangladesh Ferdosi, Kazi Humaira Haque, Md. Mahmudul Brac Business School, Brac University Branding strategy Organizational growth Consumers understanding Nestlé Bangladesh Branding (Marketing) Organizational change Consumers' behavior--Moral and ethical aspects This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 67) This report titled “A Thorough Branding Strategy Analysis of Nestlé Dairy Brands in Bangladesh” where the report has discussed about the branding strategies and activities adopted by the organization. This report has also talked about how effectively the brand has been successful to communicate its brand message to its consumers and consumers understanding as well as awareness level of the brand message and value that brand is trying to deliver to its target. This report has also talked about other competitors’ strategy to position in the consumers’ mind. This report has also addressed the branding issues and recommended strategy ideas that brand can follow to develop its structure. This report has talked about the organization’s process and structure and shared the overview of the organization as its mission, vision, objectives, the different layers of functions that is working to achieve the targets and goals. In this report, management practice of the organization has also been described where the emphasize on hiring the efficient employees as they considered as key drivers for success. This report has also talked about the operation management efficiency, industry analysis and position of Nestlé Bangladesh and the future of the organization as a forecast. To conclude, this report has shared some view that can add value in organizational growth and work process Kazi Humaira Ferdosi B. Business Administration 2024-07-04T05:29:07Z 2024-07-04T05:29:07Z ©2021 2021-10 Internship report ID 17104013 http://hdl.handle.net/10361/23667 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 69 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Branding strategy Organizational growth Consumers understanding Nestlé Bangladesh Branding (Marketing) Organizational change Consumers' behavior--Moral and ethical aspects |
| spellingShingle |
Branding strategy Organizational growth Consumers understanding Nestlé Bangladesh Branding (Marketing) Organizational change Consumers' behavior--Moral and ethical aspects Ferdosi, Kazi Humaira Thorough branding strategy analysis of Nestlé Dairy Brands in Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. |
| author2 |
Haque, Md. Mahmudul |
| author_facet |
Haque, Md. Mahmudul Ferdosi, Kazi Humaira |
| format |
Internship report |
| author |
Ferdosi, Kazi Humaira |
| author_sort |
Ferdosi, Kazi Humaira |
| title |
Thorough branding strategy analysis of Nestlé Dairy Brands in Bangladesh |
| title_short |
Thorough branding strategy analysis of Nestlé Dairy Brands in Bangladesh |
| title_full |
Thorough branding strategy analysis of Nestlé Dairy Brands in Bangladesh |
| title_fullStr |
Thorough branding strategy analysis of Nestlé Dairy Brands in Bangladesh |
| title_full_unstemmed |
Thorough branding strategy analysis of Nestlé Dairy Brands in Bangladesh |
| title_sort |
thorough branding strategy analysis of nestlé dairy brands in bangladesh |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23667 |
| work_keys_str_mv |
AT ferdosikazihumaira thoroughbrandingstrategyanalysisofnestledairybrandsinbangladesh |
| _version_ |
1814308648061501440 |