The influence of store cleanliness and POSM branding on revenue generation: learnings from a project with a major furniture brand

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

ग्रंथसूची विवरण
मुख्य लेखक:	Shafat, K.M. Asif Muznabeen
अन्य लेखक:	Mamoon, Mahreen
स्वरूप:	Internship report
भाषा:	English
प्रकाशित:	Brac University 2024
विषय:	Research-driven marketing Marketing agency Laissez faire leadership Emergent strategy Store cleanliness POSM Marketing
ऑनलाइन पहुंच:	http://hdl.handle.net/10361/23603

समान संसाधन

The success of BATA stores densely depend on choosing location
द्वारा: Labonno, Lutfunnaher Ahmed
प्रकाशित: (2018)

Trade Marketing activities of Transcom Beverages Limited
द्वारा: Rabbi-ar-Rahman
प्रकाशित: (2024)

Promotional strategy to enhance the brand awareness of Alibaba Door & Furniture
द्वारा: Afreen, Sadia
प्रकाशित: (2018)

The effect of POSM tools on users’ acceptability of bKash
द्वारा: Binte Ali, Nabila
प्रकाशित: (2023)

Reasons- why ACI Limited should start B2B online store for consumer brand
द्वारा: Anam, S. M. Shad-E-
प्रकाशित: (2018)

Journal of Product & Brand Management

Marketing practice of the brand “Savlon”
द्वारा: Aric, MD. Samiul Hasan
प्रकाशित: (2023)

Promotional strategy to enhance the brand awareness of Alibaba Door & Furniture
द्वारा: Afreen, Sadia
प्रकाशित: (2019)

Branding across borders : a guide to global brand marketing /
द्वारा: Gregory, James R.
प्रकाशित: (2002)

Using marketing mix to launch a new bike brand in the market
द्वारा: Ahmed, Jawad
प्रकाशित: (2019)

Brand acceptance of Quadque Technologies Limited
द्वारा: Islam, Md. Shahidul
प्रकाशित: (2024)

Brand activation in below the line marketing
द्वारा: Sutirtha, Shafiqul Islam
प्रकाशित: (2012)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
द्वारा: Neehal, Saber Hossain
प्रकाशित: (2024)

Impact of digital marketing on brand awareness
द्वारा: Haq, Navid Alvi
प्रकाशित: (2024)

Brand attributes that leads to increase in brand loyalty
द्वारा: Hoque, Farha Adiba
प्रकाशित: (2021)

Branding and communication mix of Transcom Beverages Ltd
द्वारा: Arefin, Sajid
प्रकाशित: (2024)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
द्वारा: Chowdhury, Shakib Ahamed
प्रकाशित: (2024)

Conventional marketing vs. digital marketing: a study on Partex Furniture Limited
द्वारा: Fahim, Mashfique Faisal
प्रकाशित: (2020)

Brand awareness and brand perception of ‘Mr. Cookie’
द्वारा: Pranto, Mehbub Hossain
प्रकाशित: (2019)

Inside Aarong: marketing activities of an ethical brand
द्वारा: Khalid, Labib Ishmam
प्रकाशित: (2018)

Marketing and Brand Communication of SEBL | DX Group
द्वारा: Bin Azad, Kazi Zonaid
प्रकाशित: (2023)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
द्वारा: Saswatee, Reevu
प्रकाशित: (2024)

Impact of digital marketing on brand awareness
द्वारा: Mahmud, Frahim
प्रकाशित: (2017)

Data driven marketing and its implications: a case study on TAAGA and Noir Clothing
द्वारा: Shadab, S.M.
प्रकाशित: (2024)

BTL marketing and its impact on brands a case study on Analyzen Bangladesh Ltd
द्वारा: Rongon, Iffat Ara
प्रकाशित: (2021)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
द्वारा: Rahman, Adrita
प्रकाशित: (2022)

Factors generated via experiential marketing and itseffect on building brand equity
द्वारा: Al Noor, Md. Dayan
प्रकाशित: (2019)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
द्वारा: Ashraf, Zayed
प्रकाशित: (2024)

How SOFTWIND TECH helps to expand brand image
द्वारा: Fatema, Sayeda Kaniz
प्रकाशित: (2018)

Why a brand should do digital marketing - a study on Bangladesh market
द्वारा: Khan, A. A. MD. Niaz Murshed
प्रकाशित: (2017)

Brand awareness and business development through digital marketing
द्वारा: Hossain, Md Amir
प्रकाशित: (2018)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
द्वारा: Bhuiyan, A.K.M. Akibuzzaman
प्रकाशित: (2023)

Corporate branding : concept and cases\
प्रकाशित: (2005)

The impact of digital marketing in building customer relationship and brand promotion
द्वारा: Khan, Sanzeeda Islam
प्रकाशित: (2020)

A deep dive into the branding strategies of Daraz Bangladesh Limited
द्वारा: Zaman, A K M Naeem
प्रकाशित: (2019)

Brand building and management
द्वारा: Faruque, Md. Golam
प्रकाशित: (2019)

Study onthe use social media for marketing of brands
द्वारा: Nawar, Fairooz
प्रकाशित: (2017)

Islamic marketing ethics and its impact on brand love in Shahjalal Islami Bank
द्वारा: Ahmed, Faria
प्रकाशित: (2023)

A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective
द्वारा: Islam, Md. Tamzidul
प्रकाशित: (2016)

Use of digital marketing in brand building efforts
द्वारा: Habib, Imran
प्रकाशित: (2016)