The influence of store cleanliness and POSM branding on revenue generation: learnings from a project with a major furniture brand

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Bibliografiske detaljer
Hovedforfatter:	Shafat, K.M. Asif Muznabeen
Andre forfattere:	Mamoon, Mahreen
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2024
Fag:	Research-driven marketing Marketing agency Laissez faire leadership Emergent strategy Store cleanliness POSM Marketing
Online adgang:	http://hdl.handle.net/10361/23603

Lignende værker

The success of BATA stores densely depend on choosing location
af: Labonno, Lutfunnaher Ahmed
Udgivet: (2018)

Trade Marketing activities of Transcom Beverages Limited
af: Rabbi-ar-Rahman
Udgivet: (2024)

Promotional strategy to enhance the brand awareness of Alibaba Door & Furniture
af: Afreen, Sadia
Udgivet: (2018)

The effect of POSM tools on users’ acceptability of bKash
af: Binte Ali, Nabila
Udgivet: (2023)

Reasons- why ACI Limited should start B2B online store for consumer brand
af: Anam, S. M. Shad-E-
Udgivet: (2018)

Journal of Product & Brand Management

Marketing practice of the brand “Savlon”
af: Aric, MD. Samiul Hasan
Udgivet: (2023)

Promotional strategy to enhance the brand awareness of Alibaba Door & Furniture
af: Afreen, Sadia
Udgivet: (2019)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2002)

Using marketing mix to launch a new bike brand in the market
af: Ahmed, Jawad
Udgivet: (2019)

Brand acceptance of Quadque Technologies Limited
af: Islam, Md. Shahidul
Udgivet: (2024)

Brand activation in below the line marketing
af: Sutirtha, Shafiqul Islam
Udgivet: (2012)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
af: Neehal, Saber Hossain
Udgivet: (2024)

Impact of digital marketing on brand awareness
af: Haq, Navid Alvi
Udgivet: (2024)

Brand attributes that leads to increase in brand loyalty
af: Hoque, Farha Adiba
Udgivet: (2021)

Branding and communication mix of Transcom Beverages Ltd
af: Arefin, Sajid
Udgivet: (2024)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
af: Chowdhury, Shakib Ahamed
Udgivet: (2024)

Conventional marketing vs. digital marketing: a study on Partex Furniture Limited
af: Fahim, Mashfique Faisal
Udgivet: (2020)

Brand awareness and brand perception of ‘Mr. Cookie’
af: Pranto, Mehbub Hossain
Udgivet: (2019)

Inside Aarong: marketing activities of an ethical brand
af: Khalid, Labib Ishmam
Udgivet: (2018)

Marketing and Brand Communication of SEBL | DX Group
af: Bin Azad, Kazi Zonaid
Udgivet: (2023)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
af: Saswatee, Reevu
Udgivet: (2024)

Impact of digital marketing on brand awareness
af: Mahmud, Frahim
Udgivet: (2017)

Data driven marketing and its implications: a case study on TAAGA and Noir Clothing
af: Shadab, S.M.
Udgivet: (2024)

BTL marketing and its impact on brands a case study on Analyzen Bangladesh Ltd
af: Rongon, Iffat Ara
Udgivet: (2021)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
af: Rahman, Adrita
Udgivet: (2022)

Factors generated via experiential marketing and itseffect on building brand equity
af: Al Noor, Md. Dayan
Udgivet: (2019)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
af: Ashraf, Zayed
Udgivet: (2024)

How SOFTWIND TECH helps to expand brand image
af: Fatema, Sayeda Kaniz
Udgivet: (2018)

Why a brand should do digital marketing - a study on Bangladesh market
af: Khan, A. A. MD. Niaz Murshed
Udgivet: (2017)

Brand awareness and business development through digital marketing
af: Hossain, Md Amir
Udgivet: (2018)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
af: Bhuiyan, A.K.M. Akibuzzaman
Udgivet: (2023)

Corporate branding : concept and cases\
Udgivet: (2005)

The impact of digital marketing in building customer relationship and brand promotion
af: Khan, Sanzeeda Islam
Udgivet: (2020)

A deep dive into the branding strategies of Daraz Bangladesh Limited
af: Zaman, A K M Naeem
Udgivet: (2019)

Brand building and management
af: Faruque, Md. Golam
Udgivet: (2019)

Study onthe use social media for marketing of brands
af: Nawar, Fairooz
Udgivet: (2017)

Islamic marketing ethics and its impact on brand love in Shahjalal Islami Bank
af: Ahmed, Faria
Udgivet: (2023)

A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective
af: Islam, Md. Tamzidul
Udgivet: (2016)

Use of digital marketing in brand building efforts
af: Habib, Imran
Udgivet: (2016)