The influence of store cleanliness and POSM branding on revenue generation: learnings from a project with a major furniture brand

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Manylion Llyfryddiaeth
Prif Awdur:	Shafat, K.M. Asif Muznabeen
Awduron Eraill:	Mamoon, Mahreen
Fformat:	Internship report
Iaith:	English
Cyhoeddwyd:	Brac University 2024
Pynciau:	Research-driven marketing Marketing agency Laissez faire leadership Emergent strategy Store cleanliness POSM Marketing
Mynediad Ar-lein:	http://hdl.handle.net/10361/23603

Eitemau Tebyg

The success of BATA stores densely depend on choosing location
gan: Labonno, Lutfunnaher Ahmed
Cyhoeddwyd: (2018)

Trade Marketing activities of Transcom Beverages Limited
gan: Rabbi-ar-Rahman
Cyhoeddwyd: (2024)

Promotional strategy to enhance the brand awareness of Alibaba Door & Furniture
gan: Afreen, Sadia
Cyhoeddwyd: (2018)

The effect of POSM tools on users’ acceptability of bKash
gan: Binte Ali, Nabila
Cyhoeddwyd: (2023)

Reasons- why ACI Limited should start B2B online store for consumer brand
gan: Anam, S. M. Shad-E-
Cyhoeddwyd: (2018)

Journal of Product & Brand Management

Marketing practice of the brand “Savlon”
gan: Aric, MD. Samiul Hasan
Cyhoeddwyd: (2023)

Promotional strategy to enhance the brand awareness of Alibaba Door & Furniture
gan: Afreen, Sadia
Cyhoeddwyd: (2019)

Branding across borders : a guide to global brand marketing /
gan: Gregory, James R.
Cyhoeddwyd: (2002)

Using marketing mix to launch a new bike brand in the market
gan: Ahmed, Jawad
Cyhoeddwyd: (2019)

Brand acceptance of Quadque Technologies Limited
gan: Islam, Md. Shahidul
Cyhoeddwyd: (2024)

Brand activation in below the line marketing
gan: Sutirtha, Shafiqul Islam
Cyhoeddwyd: (2012)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
gan: Neehal, Saber Hossain
Cyhoeddwyd: (2024)

Impact of digital marketing on brand awareness
gan: Haq, Navid Alvi
Cyhoeddwyd: (2024)

Brand attributes that leads to increase in brand loyalty
gan: Hoque, Farha Adiba
Cyhoeddwyd: (2021)

Branding and communication mix of Transcom Beverages Ltd
gan: Arefin, Sajid
Cyhoeddwyd: (2024)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
gan: Chowdhury, Shakib Ahamed
Cyhoeddwyd: (2024)

Conventional marketing vs. digital marketing: a study on Partex Furniture Limited
gan: Fahim, Mashfique Faisal
Cyhoeddwyd: (2020)

Brand awareness and brand perception of ‘Mr. Cookie’
gan: Pranto, Mehbub Hossain
Cyhoeddwyd: (2019)

Inside Aarong: marketing activities of an ethical brand
gan: Khalid, Labib Ishmam
Cyhoeddwyd: (2018)

Marketing and Brand Communication of SEBL | DX Group
gan: Bin Azad, Kazi Zonaid
Cyhoeddwyd: (2023)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
gan: Saswatee, Reevu
Cyhoeddwyd: (2024)

Impact of digital marketing on brand awareness
gan: Mahmud, Frahim
Cyhoeddwyd: (2017)

Data driven marketing and its implications: a case study on TAAGA and Noir Clothing
gan: Shadab, S.M.
Cyhoeddwyd: (2024)

BTL marketing and its impact on brands a case study on Analyzen Bangladesh Ltd
gan: Rongon, Iffat Ara
Cyhoeddwyd: (2021)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
gan: Rahman, Adrita
Cyhoeddwyd: (2022)

Factors generated via experiential marketing and itseffect on building brand equity
gan: Al Noor, Md. Dayan
Cyhoeddwyd: (2019)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
gan: Ashraf, Zayed
Cyhoeddwyd: (2024)

How SOFTWIND TECH helps to expand brand image
gan: Fatema, Sayeda Kaniz
Cyhoeddwyd: (2018)

Why a brand should do digital marketing - a study on Bangladesh market
gan: Khan, A. A. MD. Niaz Murshed
Cyhoeddwyd: (2017)

Brand awareness and business development through digital marketing
gan: Hossain, Md Amir
Cyhoeddwyd: (2018)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
gan: Bhuiyan, A.K.M. Akibuzzaman
Cyhoeddwyd: (2023)

Corporate branding : concept and cases\
Cyhoeddwyd: (2005)

The impact of digital marketing in building customer relationship and brand promotion
gan: Khan, Sanzeeda Islam
Cyhoeddwyd: (2020)

A deep dive into the branding strategies of Daraz Bangladesh Limited
gan: Zaman, A K M Naeem
Cyhoeddwyd: (2019)

Brand building and management
gan: Faruque, Md. Golam
Cyhoeddwyd: (2019)

Study onthe use social media for marketing of brands
gan: Nawar, Fairooz
Cyhoeddwyd: (2017)

Islamic marketing ethics and its impact on brand love in Shahjalal Islami Bank
gan: Ahmed, Faria
Cyhoeddwyd: (2023)

A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective
gan: Islam, Md. Tamzidul
Cyhoeddwyd: (2016)

Use of digital marketing in brand building efforts
gan: Habib, Imran
Cyhoeddwyd: (2016)