Factors affecting online buying behavior of youngsters towards footwear industry of Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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Brac University
2024
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| Online dostop: | http://hdl.handle.net/10361/23544 |
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10361-235442024-06-24T21:04:49Z Factors affecting online buying behavior of youngsters towards footwear industry of Bangladesh Sayefuddin Rakib, Mustafa Hamid Akhter, Ms. Rahma Brac Business School, Brac University Footwear industry Online buying behavior Youngsters of Bangladesh Purchasing trend Youngsters Perceptions Online purchasing decision Consumer behavior--Bangladesh. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 69). Bata Shoe Company (Bangladesh) Ltd. is one of the most popular shoe manufacturers in Bangladesh. The MNC began its operation in Bangladesh in 1962. Bata shoe company (Bangladesh) limited has 261 company-owned retail outlets with two factories that has a daily production capacity of 160,000 pairs. This report is divided into 3 separate parts. The first part will have the basic internship information such as, key job responsibilities, internship outcomes and learnings, contribution to the company, problem faced during internship and so on. The second part will mostly provide insights about the whole organization, its vision, mission, financial performance, marketing practices and so on. Finally, the 3rd part will provide insights about the project based on “Factors affecting online buying behavior of youngsters towards footwear industry of Bangladesh”. The study briefed that there is an upward trend in term of purchasing shoes online since the youngsters of Bangladesh found online shopping to be more convenient. It is also to be noted that youths are price concerned and quality is an influential aspect to them. Moreover, celebrity endorsement plays a vital role for youths of Bangladesh to go for a particular brand. However, Website performance as well as after sales service should be improved for delivering a better online shoe purchasing experience for the youngsters. These findings will help footwear industry to appropriately segment their goods and target clients depending on the product choices that is available. Moreover, it will help top managements to take strategic decisions in term of enhancing customer satisfaction and increasing customer retention rate. Mustafa Hamid Sayefuddin Rakib B. Business Administration 2024-06-24T06:30:54Z 2024-06-24T06:30:54Z 2022 2022-09 Internship report ID: 18304020 http://hdl.handle.net/10361/23544 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 76 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Footwear industry Online buying behavior Youngsters of Bangladesh Purchasing trend Youngsters Perceptions Online purchasing decision Consumer behavior--Bangladesh. |
| spellingShingle |
Footwear industry Online buying behavior Youngsters of Bangladesh Purchasing trend Youngsters Perceptions Online purchasing decision Consumer behavior--Bangladesh. Sayefuddin Rakib, Mustafa Hamid Factors affecting online buying behavior of youngsters towards footwear industry of Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Akhter, Ms. Rahma |
| author_facet |
Akhter, Ms. Rahma Sayefuddin Rakib, Mustafa Hamid |
| format |
Internship report |
| author |
Sayefuddin Rakib, Mustafa Hamid |
| author_sort |
Sayefuddin Rakib, Mustafa Hamid |
| title |
Factors affecting online buying behavior of youngsters towards footwear industry of Bangladesh |
| title_short |
Factors affecting online buying behavior of youngsters towards footwear industry of Bangladesh |
| title_full |
Factors affecting online buying behavior of youngsters towards footwear industry of Bangladesh |
| title_fullStr |
Factors affecting online buying behavior of youngsters towards footwear industry of Bangladesh |
| title_full_unstemmed |
Factors affecting online buying behavior of youngsters towards footwear industry of Bangladesh |
| title_sort |
factors affecting online buying behavior of youngsters towards footwear industry of bangladesh |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23544 |
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AT sayefuddinrakibmustafahamid factorsaffectingonlinebuyingbehaviorofyoungsterstowardsfootwearindustryofbangladesh |
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