Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh

Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiska uppgifter
Huvudupphovsman:	Niloy, Abid Hasan
Övriga upphovsmän:	Leung, Larry Sau K
Materialtyp:	Internship report
Språk:	English
Publicerad:	BRAC University 2024
Ämnen:	Marketing Digital marketing Purchase decision Training & Development Sales marketing Online marketing Internet marketing
Länkar:	http://hdl.handle.net/10361/23528

Liknande verk

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
av: Ayon, Sadman Sakib
Publicerad: (2024)

Impact of digital sales marketing and traditional sales marketing on the purchase decision process in the software industry
av: Akter Ria, Mst. Sadia
Publicerad: (2024)

Dependence on social media in the Bangladesh market industry
av: Islam, Shayanton
Publicerad: (2022)

How Digital marketing works on pandemic
av: Bin Fazal, Shah Md. Rifat
Publicerad: (2023)

Exploring digital marketing in Bangladesh: content creation and visualization
av: Zaman, Sabby
Publicerad: (2017)

Online shoe purchasing trend in Bangladesh
av: Zibran, Mohammed Fuad
Publicerad: (2018)

Critical analysis on digital marketing strategy of multipurpose financial society project management to identify gaps and recommended solution.
av: Jahan, Humayara Rownak
Publicerad: (2019)

How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
av: Lodi, Adib Bin Samsad
Publicerad: (2024)

Analyzing KCCL’s position in the Digital Age
av: Hossain, Muhit
Publicerad: (2023)

How Small Businesses are changing their Traditional Marketing Strategy with Digital marketing provided by TEN’s 360?
av: Ove, Riaz Uddin
Publicerad: (2023)

Role of social media marketing in expanding the business of student overseas consultancy firm: A study on PFEC Global
av: Alam, Khadiza
Publicerad: (2023)

Online marketing strategies of Daraz Bangladesh
av: Faisal, Ahmad
Publicerad: (2019)

Facebook ads have a greater hold on digital marketing of Bangladesh: An observational study on Wavemaker Bangladesh
av: Hossain, Md. Shakawat
Publicerad: (2023)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
av: Bhuiyan, A.K.M. Akibuzzaman
Publicerad: (2023)

Report on an enriching experience at Astute Horse
av: Karim, Raihana
Publicerad: (2024)

Online marketing strategy for ACI Foods Limited
av: Jahan, Nushrat
Publicerad: (2019)

Developing content strategy of Airtel across digital platforms
av: Jahan, Mashrufa
Publicerad: (2024)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
av: Anzum, Humayra
Publicerad: (2024)

The impact of Social Media on Lead Generation
av: Khan, Maisha Maliha
Publicerad: (2022)

Application of online marketing techniques and concepts to develop the social media marketing strategy for Impact Hub Dhaka
av: Mahtab, Tanvir
Publicerad: (2022)

Prospects, challenges, and the impact on customer relationships of digital marketing in Bangladesh
av: Mohtasin, Sadman
Publicerad: (2022)

How digital marketing impacts motorcycle industry in Bangladesh
av: Ibdita, Ahmed Alvee
Publicerad: (2024)

Effective digital marketing implementation to reimburse effect of Covid-19 on tourism industry and Opatrip.com
av: Islam Adib, Md. Rafiul
Publicerad: (2023)

Digital marketing in Bangladesh
av: Nath, Nayan Kumar
Publicerad: (2019)

The future marketing aspect of Facebook in Bangladesh
av: Ansary, Asif
Publicerad: (2022)

Impacts on consumer behavior through online video advertisement
av: Bhuiyan, Anisul Islam
Publicerad: (2021)

Importance of digital marketing services for healthcare professionals in the context of Bangladesh
av: Mishra, Tanmoy
Publicerad: (2018)

Digital marketing plays the vital role to fulfill customer satisfaction: A study on Analyzen Bangladesh Ltd.
av: Khan, Nusrat Jahan
Publicerad: (2023)

Influence of digital marketing: connecting customers digitally with Symphony mobile
av: Rahman, SK. Moinur
Publicerad: (2022)

Opportunities and delimitations of “Online on Demand Home Services marketplace” in Dhaka, Bangladesh
av: Zaman, Raisa Tasneem
Publicerad: (2019)

Customers-purchase decision: a study on Aamra Networks Limited
av: Sarker, Brototi
Publicerad: (2021)

Business development activities through digital marketing of Orange Business Development Ltd.
av: Zahid, Zafreen
Publicerad: (2024)

An evaluation on business model of Ten's 360 and the impact of Digital Marketing on the restaurant business of Bangladesh
av: Jacaria, Md. Julficar
Publicerad: (2023)

Strategies of digital marketing at Yamaha Motorcycle Bangladesh and factors contributing to the success of campaigns
av: Hossain, Kazi Tahmid
Publicerad: (2024)

Entrepreneurship in digital marketing industry
av: Yasin, Maher
Publicerad: (2018)

Factors affecting customer purchase decision of Transom electronic product
av: Gazi, Salauddin
Publicerad: (2017)

Conventional marketing vs. digital marketing: a study on Partex Furniture Limited
av: Fahim, Mashfique Faisal
Publicerad: (2020)

Dependence on social media in the Bangladesh market industry
av: Monira, Sayeda Sirajum
Publicerad: (2023)

Exploring the world of digital advertising at X Solution
av: Ahamed, Sharzil
Publicerad: (2019)

The opportunity of digital marketing in Golpo Communications
av: Hoque, Minhazul
Publicerad: (2019)