Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh

Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

ग्रंथसूची विवरण
मुख्य लेखक:	Niloy, Abid Hasan
अन्य लेखक:	Leung, Larry Sau K
स्वरूप:	Internship report
भाषा:	English
प्रकाशित:	BRAC University 2024
विषय:	Marketing Digital marketing Purchase decision Training & Development Sales marketing Online marketing Internet marketing
ऑनलाइन पहुंच:	http://hdl.handle.net/10361/23528

समान संसाधन

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
द्वारा: Ayon, Sadman Sakib
प्रकाशित: (2024)

Impact of digital sales marketing and traditional sales marketing on the purchase decision process in the software industry
द्वारा: Akter Ria, Mst. Sadia
प्रकाशित: (2024)

Dependence on social media in the Bangladesh market industry
द्वारा: Islam, Shayanton
प्रकाशित: (2022)

How Digital marketing works on pandemic
द्वारा: Bin Fazal, Shah Md. Rifat
प्रकाशित: (2023)

Exploring digital marketing in Bangladesh: content creation and visualization
द्वारा: Zaman, Sabby
प्रकाशित: (2017)

Online shoe purchasing trend in Bangladesh
द्वारा: Zibran, Mohammed Fuad
प्रकाशित: (2018)

Critical analysis on digital marketing strategy of multipurpose financial society project management to identify gaps and recommended solution.
द्वारा: Jahan, Humayara Rownak
प्रकाशित: (2019)

How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
द्वारा: Lodi, Adib Bin Samsad
प्रकाशित: (2024)

Analyzing KCCL’s position in the Digital Age
द्वारा: Hossain, Muhit
प्रकाशित: (2023)

How Small Businesses are changing their Traditional Marketing Strategy with Digital marketing provided by TEN’s 360?
द्वारा: Ove, Riaz Uddin
प्रकाशित: (2023)

Role of social media marketing in expanding the business of student overseas consultancy firm: A study on PFEC Global
द्वारा: Alam, Khadiza
प्रकाशित: (2023)

Online marketing strategies of Daraz Bangladesh
द्वारा: Faisal, Ahmad
प्रकाशित: (2019)

Facebook ads have a greater hold on digital marketing of Bangladesh: An observational study on Wavemaker Bangladesh
द्वारा: Hossain, Md. Shakawat
प्रकाशित: (2023)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
द्वारा: Bhuiyan, A.K.M. Akibuzzaman
प्रकाशित: (2023)

Report on an enriching experience at Astute Horse
द्वारा: Karim, Raihana
प्रकाशित: (2024)

Online marketing strategy for ACI Foods Limited
द्वारा: Jahan, Nushrat
प्रकाशित: (2019)

Developing content strategy of Airtel across digital platforms
द्वारा: Jahan, Mashrufa
प्रकाशित: (2024)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
द्वारा: Anzum, Humayra
प्रकाशित: (2024)

The impact of Social Media on Lead Generation
द्वारा: Khan, Maisha Maliha
प्रकाशित: (2022)

Application of online marketing techniques and concepts to develop the social media marketing strategy for Impact Hub Dhaka
द्वारा: Mahtab, Tanvir
प्रकाशित: (2022)

Prospects, challenges, and the impact on customer relationships of digital marketing in Bangladesh
द्वारा: Mohtasin, Sadman
प्रकाशित: (2022)

How digital marketing impacts motorcycle industry in Bangladesh
द्वारा: Ibdita, Ahmed Alvee
प्रकाशित: (2024)

Effective digital marketing implementation to reimburse effect of Covid-19 on tourism industry and Opatrip.com
द्वारा: Islam Adib, Md. Rafiul
प्रकाशित: (2023)

Digital marketing in Bangladesh
द्वारा: Nath, Nayan Kumar
प्रकाशित: (2019)

The future marketing aspect of Facebook in Bangladesh
द्वारा: Ansary, Asif
प्रकाशित: (2022)

Impacts on consumer behavior through online video advertisement
द्वारा: Bhuiyan, Anisul Islam
प्रकाशित: (2021)

Importance of digital marketing services for healthcare professionals in the context of Bangladesh
द्वारा: Mishra, Tanmoy
प्रकाशित: (2018)

Digital marketing plays the vital role to fulfill customer satisfaction: A study on Analyzen Bangladesh Ltd.
द्वारा: Khan, Nusrat Jahan
प्रकाशित: (2023)

Influence of digital marketing: connecting customers digitally with Symphony mobile
द्वारा: Rahman, SK. Moinur
प्रकाशित: (2022)

Opportunities and delimitations of “Online on Demand Home Services marketplace” in Dhaka, Bangladesh
द्वारा: Zaman, Raisa Tasneem
प्रकाशित: (2019)

Customers-purchase decision: a study on Aamra Networks Limited
द्वारा: Sarker, Brototi
प्रकाशित: (2021)

Business development activities through digital marketing of Orange Business Development Ltd.
द्वारा: Zahid, Zafreen
प्रकाशित: (2024)

An evaluation on business model of Ten's 360 and the impact of Digital Marketing on the restaurant business of Bangladesh
द्वारा: Jacaria, Md. Julficar
प्रकाशित: (2023)

Strategies of digital marketing at Yamaha Motorcycle Bangladesh and factors contributing to the success of campaigns
द्वारा: Hossain, Kazi Tahmid
प्रकाशित: (2024)

Entrepreneurship in digital marketing industry
द्वारा: Yasin, Maher
प्रकाशित: (2018)

Factors affecting customer purchase decision of Transom electronic product
द्वारा: Gazi, Salauddin
प्रकाशित: (2017)

Conventional marketing vs. digital marketing: a study on Partex Furniture Limited
द्वारा: Fahim, Mashfique Faisal
प्रकाशित: (2020)

Dependence on social media in the Bangladesh market industry
द्वारा: Monira, Sayeda Sirajum
प्रकाशित: (2023)

Exploring the world of digital advertising at X Solution
द्वारा: Ahamed, Sharzil
प्रकाशित: (2019)

The opportunity of digital marketing in Golpo Communications
द्वारा: Hoque, Minhazul
प्रकाशित: (2019)