Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh

Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliographic Details
Main Author:	Niloy, Abid Hasan
Other Authors:	Leung, Larry Sau K
Format:	Internship report
Language:	English
Published:	BRAC University 2024
Subjects:	Marketing Digital marketing Purchase decision Training & Development Sales marketing Online marketing Internet marketing
Online Access:	http://hdl.handle.net/10361/23528

Similar Items

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
by: Ayon, Sadman Sakib
Published: (2024)

Impact of digital sales marketing and traditional sales marketing on the purchase decision process in the software industry
by: Akter Ria, Mst. Sadia
Published: (2024)

Dependence on social media in the Bangladesh market industry
by: Islam, Shayanton
Published: (2022)

How Digital marketing works on pandemic
by: Bin Fazal, Shah Md. Rifat
Published: (2023)

Exploring digital marketing in Bangladesh: content creation and visualization
by: Zaman, Sabby
Published: (2017)

Online shoe purchasing trend in Bangladesh
by: Zibran, Mohammed Fuad
Published: (2018)

Critical analysis on digital marketing strategy of multipurpose financial society project management to identify gaps and recommended solution.
by: Jahan, Humayara Rownak
Published: (2019)

How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
by: Lodi, Adib Bin Samsad
Published: (2024)

Analyzing KCCL’s position in the Digital Age
by: Hossain, Muhit
Published: (2023)

How Small Businesses are changing their Traditional Marketing Strategy with Digital marketing provided by TEN’s 360?
by: Ove, Riaz Uddin
Published: (2023)

Role of social media marketing in expanding the business of student overseas consultancy firm: A study on PFEC Global
by: Alam, Khadiza
Published: (2023)

Online marketing strategies of Daraz Bangladesh
by: Faisal, Ahmad
Published: (2019)

Facebook ads have a greater hold on digital marketing of Bangladesh: An observational study on Wavemaker Bangladesh
by: Hossain, Md. Shakawat
Published: (2023)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
by: Bhuiyan, A.K.M. Akibuzzaman
Published: (2023)

Report on an enriching experience at Astute Horse
by: Karim, Raihana
Published: (2024)

Online marketing strategy for ACI Foods Limited
by: Jahan, Nushrat
Published: (2019)

Developing content strategy of Airtel across digital platforms
by: Jahan, Mashrufa
Published: (2024)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
by: Anzum, Humayra
Published: (2024)

The impact of Social Media on Lead Generation
by: Khan, Maisha Maliha
Published: (2022)

Application of online marketing techniques and concepts to develop the social media marketing strategy for Impact Hub Dhaka
by: Mahtab, Tanvir
Published: (2022)

Prospects, challenges, and the impact on customer relationships of digital marketing in Bangladesh
by: Mohtasin, Sadman
Published: (2022)

How digital marketing impacts motorcycle industry in Bangladesh
by: Ibdita, Ahmed Alvee
Published: (2024)

Effective digital marketing implementation to reimburse effect of Covid-19 on tourism industry and Opatrip.com
by: Islam Adib, Md. Rafiul
Published: (2023)

Digital marketing in Bangladesh
by: Nath, Nayan Kumar
Published: (2019)

The future marketing aspect of Facebook in Bangladesh
by: Ansary, Asif
Published: (2022)

Impacts on consumer behavior through online video advertisement
by: Bhuiyan, Anisul Islam
Published: (2021)

Importance of digital marketing services for healthcare professionals in the context of Bangladesh
by: Mishra, Tanmoy
Published: (2018)

Digital marketing plays the vital role to fulfill customer satisfaction: A study on Analyzen Bangladesh Ltd.
by: Khan, Nusrat Jahan
Published: (2023)

Influence of digital marketing: connecting customers digitally with Symphony mobile
by: Rahman, SK. Moinur
Published: (2022)

Opportunities and delimitations of “Online on Demand Home Services marketplace” in Dhaka, Bangladesh
by: Zaman, Raisa Tasneem
Published: (2019)

Customers-purchase decision: a study on Aamra Networks Limited
by: Sarker, Brototi
Published: (2021)

Business development activities through digital marketing of Orange Business Development Ltd.
by: Zahid, Zafreen
Published: (2024)

An evaluation on business model of Ten's 360 and the impact of Digital Marketing on the restaurant business of Bangladesh
by: Jacaria, Md. Julficar
Published: (2023)

Strategies of digital marketing at Yamaha Motorcycle Bangladesh and factors contributing to the success of campaigns
by: Hossain, Kazi Tahmid
Published: (2024)

Entrepreneurship in digital marketing industry
by: Yasin, Maher
Published: (2018)

Factors affecting customer purchase decision of Transom electronic product
by: Gazi, Salauddin
Published: (2017)

Conventional marketing vs. digital marketing: a study on Partex Furniture Limited
by: Fahim, Mashfique Faisal
Published: (2020)

Dependence on social media in the Bangladesh market industry
by: Monira, Sayeda Sirajum
Published: (2023)

Exploring the world of digital advertising at X Solution
by: Ahamed, Sharzil
Published: (2019)

The opportunity of digital marketing in Golpo Communications
by: Hoque, Minhazul
Published: (2019)