Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh

Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiske detaljer
Hovedforfatter:	Niloy, Abid Hasan
Andre forfattere:	Leung, Larry Sau K
Format:	Internship report
Sprog:	English
Udgivet:	BRAC University 2024
Fag:	Marketing Digital marketing Purchase decision Training & Development Sales marketing Online marketing Internet marketing
Online adgang:	http://hdl.handle.net/10361/23528

Lignende værker

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
af: Ayon, Sadman Sakib
Udgivet: (2024)

Impact of digital sales marketing and traditional sales marketing on the purchase decision process in the software industry
af: Akter Ria, Mst. Sadia
Udgivet: (2024)

Dependence on social media in the Bangladesh market industry
af: Islam, Shayanton
Udgivet: (2022)

How Digital marketing works on pandemic
af: Bin Fazal, Shah Md. Rifat
Udgivet: (2023)

Exploring digital marketing in Bangladesh: content creation and visualization
af: Zaman, Sabby
Udgivet: (2017)

Online shoe purchasing trend in Bangladesh
af: Zibran, Mohammed Fuad
Udgivet: (2018)

Critical analysis on digital marketing strategy of multipurpose financial society project management to identify gaps and recommended solution.
af: Jahan, Humayara Rownak
Udgivet: (2019)

How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
af: Lodi, Adib Bin Samsad
Udgivet: (2024)

Analyzing KCCL’s position in the Digital Age
af: Hossain, Muhit
Udgivet: (2023)

How Small Businesses are changing their Traditional Marketing Strategy with Digital marketing provided by TEN’s 360?
af: Ove, Riaz Uddin
Udgivet: (2023)

Role of social media marketing in expanding the business of student overseas consultancy firm: A study on PFEC Global
af: Alam, Khadiza
Udgivet: (2023)

Online marketing strategies of Daraz Bangladesh
af: Faisal, Ahmad
Udgivet: (2019)

Facebook ads have a greater hold on digital marketing of Bangladesh: An observational study on Wavemaker Bangladesh
af: Hossain, Md. Shakawat
Udgivet: (2023)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
af: Bhuiyan, A.K.M. Akibuzzaman
Udgivet: (2023)

Report on an enriching experience at Astute Horse
af: Karim, Raihana
Udgivet: (2024)

Online marketing strategy for ACI Foods Limited
af: Jahan, Nushrat
Udgivet: (2019)

Developing content strategy of Airtel across digital platforms
af: Jahan, Mashrufa
Udgivet: (2024)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
af: Anzum, Humayra
Udgivet: (2024)

The impact of Social Media on Lead Generation
af: Khan, Maisha Maliha
Udgivet: (2022)

Application of online marketing techniques and concepts to develop the social media marketing strategy for Impact Hub Dhaka
af: Mahtab, Tanvir
Udgivet: (2022)

Prospects, challenges, and the impact on customer relationships of digital marketing in Bangladesh
af: Mohtasin, Sadman
Udgivet: (2022)

How digital marketing impacts motorcycle industry in Bangladesh
af: Ibdita, Ahmed Alvee
Udgivet: (2024)

Effective digital marketing implementation to reimburse effect of Covid-19 on tourism industry and Opatrip.com
af: Islam Adib, Md. Rafiul
Udgivet: (2023)

Digital marketing in Bangladesh
af: Nath, Nayan Kumar
Udgivet: (2019)

The future marketing aspect of Facebook in Bangladesh
af: Ansary, Asif
Udgivet: (2022)

Impacts on consumer behavior through online video advertisement
af: Bhuiyan, Anisul Islam
Udgivet: (2021)

Importance of digital marketing services for healthcare professionals in the context of Bangladesh
af: Mishra, Tanmoy
Udgivet: (2018)

Digital marketing plays the vital role to fulfill customer satisfaction: A study on Analyzen Bangladesh Ltd.
af: Khan, Nusrat Jahan
Udgivet: (2023)

Influence of digital marketing: connecting customers digitally with Symphony mobile
af: Rahman, SK. Moinur
Udgivet: (2022)

Opportunities and delimitations of “Online on Demand Home Services marketplace” in Dhaka, Bangladesh
af: Zaman, Raisa Tasneem
Udgivet: (2019)

Customers-purchase decision: a study on Aamra Networks Limited
af: Sarker, Brototi
Udgivet: (2021)

Business development activities through digital marketing of Orange Business Development Ltd.
af: Zahid, Zafreen
Udgivet: (2024)

An evaluation on business model of Ten's 360 and the impact of Digital Marketing on the restaurant business of Bangladesh
af: Jacaria, Md. Julficar
Udgivet: (2023)

Strategies of digital marketing at Yamaha Motorcycle Bangladesh and factors contributing to the success of campaigns
af: Hossain, Kazi Tahmid
Udgivet: (2024)

Entrepreneurship in digital marketing industry
af: Yasin, Maher
Udgivet: (2018)

Factors affecting customer purchase decision of Transom electronic product
af: Gazi, Salauddin
Udgivet: (2017)

Conventional marketing vs. digital marketing: a study on Partex Furniture Limited
af: Fahim, Mashfique Faisal
Udgivet: (2020)

Dependence on social media in the Bangladesh market industry
af: Monira, Sayeda Sirajum
Udgivet: (2023)

Exploring the world of digital advertising at X Solution
af: Ahamed, Sharzil
Udgivet: (2019)

The opportunity of digital marketing in Golpo Communications
af: Hoque, Minhazul
Udgivet: (2019)