Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
| מחבר ראשי: | |
|---|---|
| מחברים אחרים: | |
| פורמט: | Internship report |
| שפה: | English |
| יצא לאור: |
BRAC University
2024
|
| נושאים: | |
| גישה מקוונת: | http://hdl.handle.net/10361/23528 |
| id |
10361-23528 |
|---|---|
| record_format |
dspace |
| spelling |
10361-235282024-06-24T21:00:40Z Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh Niloy, Abid Hasan Leung, Larry Sau K Brac Business School, Brac University Marketing Digital marketing Purchase decision Training & Development Sales marketing Online marketing Internet marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from the PDF version of the internship report. The research project aimed to explore the factors affecting the purchase decision of customers in online marketing in Bangladesh. A qualitative research approach was adopted, and 12 interviews were conducted with individuals from the management of different organizations. The interviewees were asked questions regarding their roles in the company, their experiences with online marketing agencies, and the factors that influenced their purchase decisions. The findings suggest that the reputation of the online company is the most important factor affecting the purchase decision of customers in online marketing in Bangladesh. Additionally, the price of the services and the trust in the online company were also ranked as important factors. Factors such as the punctuality and educational background of the salesman were ranked as the least important. The research recommends that online marketing agencies in Bangladesh should focus on building a strong online presence and reputation, offering competitive pricing, and investing in training and development programs for their sales team. By taking appropriate actions, online marketing agencies can improve their competitiveness and profitability in the market. Overall, this research provides valuable insights into the factors influencing the purchase decision of customers in online marketing in Bangladesh. The findings can help online marketing agencies in Bangladesh to better understand their customers and make informed decisions to improve their business operations. Abid Hasan Niloy B. Business Administration 2024-06-24T03:39:39Z 2024-06-24T03:39:39Z ©2023 2023-05 Internship report ID 20104165 http://hdl.handle.net/10361/23528 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 24 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Marketing Digital marketing Purchase decision Training & Development Sales marketing Online marketing Internet marketing |
| spellingShingle |
Marketing Digital marketing Purchase decision Training & Development Sales marketing Online marketing Internet marketing Niloy, Abid Hasan Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Leung, Larry Sau K |
| author_facet |
Leung, Larry Sau K Niloy, Abid Hasan |
| format |
Internship report |
| author |
Niloy, Abid Hasan |
| author_sort |
Niloy, Abid Hasan |
| title |
Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh |
| title_short |
Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh |
| title_full |
Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh |
| title_fullStr |
Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh |
| title_full_unstemmed |
Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh |
| title_sort |
exploring the factors affecting the purchase decisions of customers in online marketing in bangladesh |
| publisher |
BRAC University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23528 |
| work_keys_str_mv |
AT niloyabidhasan exploringthefactorsaffectingthepurchasedecisionsofcustomersinonlinemarketinginbangladesh |
| _version_ |
1814307157673246720 |