Developing content strategy of Airtel across digital platforms
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Format: | Internship report |
| Sprache: | English |
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BRAC University
2024
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| Online Zugang: | http://hdl.handle.net/10361/23526 |
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10361-235262024-06-24T21:04:17Z Developing content strategy of Airtel across digital platforms Jahan, Mashrufa Islam, M. Nazmul Brac Business School, Brac University Airtel Branding Brand business unit Marketing Digital marketing Online marketing Internet marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (pages 55-56). One of the primary goals of every brand that runs a competitive business is to stay in the spotlight in the thoughts of customers through new operations and acquiring as large a customer base as possible in order to cope with turnover risks. I've incorporated both the subjective and objective insights within the report, alongside with my own observations regarding it. Being able to swiftly relate the experiences to my conceptual understanding made it intriguing for me to comprehend the concepts underlying core branding operations. This research's main purpose is to identify viable strategies that could possibly be implemented and strengthen Airtel's engagement through different digital platforms. Every group of functional departments in the market operation team must provide considerably beyond what its opponents are offering in addition to providing the superior services. The Airtel Brand business unit opted to take advantage of the chance to create specific marketing strategies based on their previously identified core competency of being the finest network for today's youth. Based on data collected throughout the internship period and comprehensive analysis by experts, this report includes the recommended strategies for accomplishing the study's objective. Overall, the implementation of suggested strategies will help to achieve the accuracy, and desire reach while also increasing user satisfaction. The study concludes that implementation of the recommended strategies will result in building and enhancing engagement through digital channels. Mashrufa Jahan B. Business Administration 2024-06-24T03:35:17Z 2024-06-24T03:35:17Z ©2023 2023-06 Internship report ID 20104154 http://hdl.handle.net/10361/23526 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 62 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Airtel Branding Brand business unit Marketing Digital marketing Online marketing Internet marketing |
| spellingShingle |
Airtel Branding Brand business unit Marketing Digital marketing Online marketing Internet marketing Jahan, Mashrufa Developing content strategy of Airtel across digital platforms |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Islam, M. Nazmul |
| author_facet |
Islam, M. Nazmul Jahan, Mashrufa |
| format |
Internship report |
| author |
Jahan, Mashrufa |
| author_sort |
Jahan, Mashrufa |
| title |
Developing content strategy of Airtel across digital platforms |
| title_short |
Developing content strategy of Airtel across digital platforms |
| title_full |
Developing content strategy of Airtel across digital platforms |
| title_fullStr |
Developing content strategy of Airtel across digital platforms |
| title_full_unstemmed |
Developing content strategy of Airtel across digital platforms |
| title_sort |
developing content strategy of airtel across digital platforms |
| publisher |
BRAC University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23526 |
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AT jahanmashrufa developingcontentstrategyofairtelacrossdigitalplatforms |
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1814308998540689408 |