Analyzing the customer service experience for mobile banking users of The City Bank Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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BRAC University
2024
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10361-234972024-06-23T21:01:53Z Analyzing the customer service experience for mobile banking users of The City Bank Limited Ahmed, Ashfaque Haq, Mahmudul Brac Business School, Brac University Maintenance unit Citytouch Mobile banking Bank satisfaction User satisfaction Bank and banking--Bangladesh Financial services industry--Management This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 54). The report contains an in-depth description of my three months long internship experience, pointing out the kindness and friendliness of the organization's employees and the crucial experience learned throughout the whole experience. The Maintenance Unit is an essential part of the City Bank Ltd. The members of the team gave me the required direction and encouragement, allowing me to obtain firsthand knowledge of the processes and difficulties encountered in the client service industry. As I was completely new to the field, I learnt so many exciting and new things, which was not only fulfilling but also enriched with a lot of skill set. The City Bank Limited's mobile banking users' customer care experience is also analyzed in this study. It analyzes multiple elements of the mobile banking platform, notably user happiness, accessibility, performance, and solving issues. The assessment of these elements tries to pinpoint areas in need of development and offer suggestions for how to improve client service in general. In a nutshell, the journey of this 3 months is captured by this report, along with in-depth research of how the users are feeling about the app CityTouch Ashfaque Ahmed B. Business Administration 2024-06-23T05:28:13Z 2024-06-23T05:28:13Z ©2023 2023-06 Internship report ID 19104092 http://hdl.handle.net/10361/23497 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 72 pages application/pdf BRAC University |
institution |
Brac University |
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Institutional Repository |
language |
English |
topic |
Maintenance unit Citytouch Mobile banking Bank satisfaction User satisfaction Bank and banking--Bangladesh Financial services industry--Management |
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Maintenance unit Citytouch Mobile banking Bank satisfaction User satisfaction Bank and banking--Bangladesh Financial services industry--Management Ahmed, Ashfaque Analyzing the customer service experience for mobile banking users of The City Bank Limited |
description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
author2 |
Haq, Mahmudul |
author_facet |
Haq, Mahmudul Ahmed, Ashfaque |
format |
Internship report |
author |
Ahmed, Ashfaque |
author_sort |
Ahmed, Ashfaque |
title |
Analyzing the customer service experience for mobile banking users of The City Bank Limited |
title_short |
Analyzing the customer service experience for mobile banking users of The City Bank Limited |
title_full |
Analyzing the customer service experience for mobile banking users of The City Bank Limited |
title_fullStr |
Analyzing the customer service experience for mobile banking users of The City Bank Limited |
title_full_unstemmed |
Analyzing the customer service experience for mobile banking users of The City Bank Limited |
title_sort |
analyzing the customer service experience for mobile banking users of the city bank limited |
publisher |
BRAC University |
publishDate |
2024 |
url |
http://hdl.handle.net/10361/23497 |
work_keys_str_mv |
AT ahmedashfaque analyzingthecustomerserviceexperienceformobilebankingusersofthecitybanklimited |
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