Sales and marketing strategy implemented at Sigma Solutions
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Ձևաչափ: | Internship report |
| Լեզու: | English |
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BRAC University
2024
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| Առցանց հասանելիություն: | http://hdl.handle.net/10361/23420 |
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10361-23420 |
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10361-234202024-06-23T03:31:49Z Sales and marketing strategy implemented at Sigma Solutions Shakil, Shahadat Hossain Akter, Tania Brac Business School, Brac University Sigma Solutions SWOT analysis Porter's Forces Model Marketing Sales marketing Sales management Marketing--Management This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 44). The aim of this research was to demonstrate Sigma Solutions' sales and marketing analyses. Sigma Solutions is one of the top software development companies in our nation. Sigma Solutions also has a joint venture operation in Canada. Marketing and sales strategies are critical for the growth and expansion of Sigma Solutions. These strategies serve a crucial role in increasing sales, raising brand awareness, generating leads, fostering customer relationships, and gaining a competitive edge. As an intern from a business background, I got the opportunity to work with this organization and tried to put my effort into making an adept study. I have completed three parts of my report. In these chapters, I cover the organization’s details as well as the marketing and sales strategies of our company. I have also done primary and secondary research and surveys. I have tried my best to provide a clear idea about which marketing and sales strategies are best for Sigma Solutions. In my report, I also included a history and analysis of the organization. Anyone can easily understand Sigma Solution's history, as well as its goal, vision, mission, commitment, and other details, after reading my report. I talked about how to deal with internal and external issues that affect Sigma Solutions. In addition to analyzing Porter's Forces Model and SWOT (strengths, weaknesses, opportunities, and threats) data, I also did some research. I also talked about my experience working at Sigma Solutions and how it helped me expand my network and get more skills and real-world experience. Additionally, I looked at their marketing requirements and potential impacts of marketing tactics on the purchasing process. I also investigated how Sigma Solutions may improve sales and marketing to boost profitability. My conclusions, suggestions, and findings are summarized in the report's concluding section. Shahadat Hossain Shakil B. Business Administration 2024-06-13T05:58:37Z 2024-06-13T05:58:37Z ©2023 2023-05 Internship report ID 19104002 http://hdl.handle.net/10361/23420 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 44 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Sigma Solutions SWOT analysis Porter's Forces Model Marketing Sales marketing Sales management Marketing--Management |
| spellingShingle |
Sigma Solutions SWOT analysis Porter's Forces Model Marketing Sales marketing Sales management Marketing--Management Shakil, Shahadat Hossain Sales and marketing strategy implemented at Sigma Solutions |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Akter, Tania |
| author_facet |
Akter, Tania Shakil, Shahadat Hossain |
| format |
Internship report |
| author |
Shakil, Shahadat Hossain |
| author_sort |
Shakil, Shahadat Hossain |
| title |
Sales and marketing strategy implemented at Sigma Solutions |
| title_short |
Sales and marketing strategy implemented at Sigma Solutions |
| title_full |
Sales and marketing strategy implemented at Sigma Solutions |
| title_fullStr |
Sales and marketing strategy implemented at Sigma Solutions |
| title_full_unstemmed |
Sales and marketing strategy implemented at Sigma Solutions |
| title_sort |
sales and marketing strategy implemented at sigma solutions |
| publisher |
BRAC University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23420 |
| work_keys_str_mv |
AT shakilshahadathossain salesandmarketingstrategyimplementedatsigmasolutions |
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1814307893153890304 |