Effectiveness of influencer marketing on Generation Z of Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Formato: | Internship report |
| Lenguaje: | English |
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BRAC University
2024
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| Acceso en línea: | http://hdl.handle.net/10361/23419 |
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10361-23419 |
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10361-234192024-06-13T21:09:24Z Effectiveness of influencer marketing on Generation Z of Bangladesh Tasfi, Rifa Tasfia Akhtar, Afsana Brac Business School, Brac University Advertising Strategic planning Influencer Influencer marketing Generation Z Bangladesh Online marketing Internet marketing Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 64). The internship report is a brief synopsis of my 3 month's internship journey with strategic planning team of Grey Advertising Bangladesh. The effectiveness of influencer marketing on Bangladesh's Generation Z is also covered by the report. Strategic planning-related details and skills were acquired throughout the whole internship period. The position of intern provided chances for students to gain real-world experience and polish crucial abilities necessary to the advertising sector. The study also investigates the effects of influencer marketing on Bangladesh's Generation Z, focusing on their involvement levels, sensitivity to influencer-generated material, and the extent to which well these promotional strategies affect their purchasing habits. According to the findings, influencer marketing has an enormous amount of promise for communicating with and influencing Bangladesh's Generation Z. As a whole, the internship at Grey Advertising Bangladesh was a fruitful learning opportunity, and the influencer marketing research generated useful information for upcoming marketing campaigns aimed at Generation Z. Rifa Tasfia Tasfi B. Business Administration 2024-06-13T05:55:25Z 2024-06-13T05:55:25Z ©2023 2023 Internship report ID 19104001 http://hdl.handle.net/10361/23419 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 86 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Advertising Strategic planning Influencer Influencer marketing Generation Z Bangladesh Online marketing Internet marketing Marketing |
| spellingShingle |
Advertising Strategic planning Influencer Influencer marketing Generation Z Bangladesh Online marketing Internet marketing Marketing Tasfi, Rifa Tasfia Effectiveness of influencer marketing on Generation Z of Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Akhtar, Afsana |
| author_facet |
Akhtar, Afsana Tasfi, Rifa Tasfia |
| format |
Internship report |
| author |
Tasfi, Rifa Tasfia |
| author_sort |
Tasfi, Rifa Tasfia |
| title |
Effectiveness of influencer marketing on Generation Z of Bangladesh |
| title_short |
Effectiveness of influencer marketing on Generation Z of Bangladesh |
| title_full |
Effectiveness of influencer marketing on Generation Z of Bangladesh |
| title_fullStr |
Effectiveness of influencer marketing on Generation Z of Bangladesh |
| title_full_unstemmed |
Effectiveness of influencer marketing on Generation Z of Bangladesh |
| title_sort |
effectiveness of influencer marketing on generation z of bangladesh |
| publisher |
BRAC University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23419 |
| work_keys_str_mv |
AT tasfirifatasfia effectivenessofinfluencermarketingongenerationzofbangladesh |
| _version_ |
1814309387442847744 |