A report on the effectiveness of the “4 Crore Users Celebration Thematic Campaign TVC” of Banglalink
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| 语言: | English |
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BRAC University
2024
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| 在线阅读: | http://hdl.handle.net/10361/23332 |
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10361-233322024-06-10T21:04:20Z A report on the effectiveness of the “4 Crore Users Celebration Thematic Campaign TVC” of Banglalink Sabid, Abtahi Mahbub Akter, Tania Brac Business School, Brac University TVC Banglalink Telecommunication industry Campaign Telecommunication Telecommunication policy This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 42). This report is about the measuring the effectiveness of the recent released TVC of Banglalink which is a 4 Crore user celebration thematic campaign. As one of the biggest players of the telecommunication industry Banglalink does not lag behind when it comes to making a remarkable TVC. In Q1 of 2023, Banglalink reached a milestone of 4 Crore Subscribers and so they linked the celebration to the message of the new TVC and gave it a celebration vibe to connect more emotionally. As an intern of Brands and Communication of Banglalink I got the chance to work directly in the TVC as well as in the post campaign. So, I took advantage of the opportunity and decided to measure the effectiveness of this TVC. On the other hand, to measure its effectiveness I have considered previous two TVCs. One is Q4 2022, 4G Campaign and another one is Fifa Campaign. Among these three some KPIs is being measured, and through the analysis of the result the effectiveness will be measured of the recent TVC. Abtahi Mahbub Sabid B. Business Administration 2024-06-10T09:48:24Z 2024-06-10T09:48:24Z ©2023 2023-05 Internship report ID 19104023 http://hdl.handle.net/10361/23332 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 42 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
TVC Banglalink Telecommunication industry Campaign Telecommunication Telecommunication policy |
| spellingShingle |
TVC Banglalink Telecommunication industry Campaign Telecommunication Telecommunication policy Sabid, Abtahi Mahbub A report on the effectiveness of the “4 Crore Users Celebration Thematic Campaign TVC” of Banglalink |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Akter, Tania |
| author_facet |
Akter, Tania Sabid, Abtahi Mahbub |
| format |
Internship report |
| author |
Sabid, Abtahi Mahbub |
| author_sort |
Sabid, Abtahi Mahbub |
| title |
A report on the effectiveness of the “4 Crore Users Celebration Thematic Campaign TVC” of Banglalink |
| title_short |
A report on the effectiveness of the “4 Crore Users Celebration Thematic Campaign TVC” of Banglalink |
| title_full |
A report on the effectiveness of the “4 Crore Users Celebration Thematic Campaign TVC” of Banglalink |
| title_fullStr |
A report on the effectiveness of the “4 Crore Users Celebration Thematic Campaign TVC” of Banglalink |
| title_full_unstemmed |
A report on the effectiveness of the “4 Crore Users Celebration Thematic Campaign TVC” of Banglalink |
| title_sort |
report on the effectiveness of the “4 crore users celebration thematic campaign tvc” of banglalink |
| publisher |
BRAC University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23332 |
| work_keys_str_mv |
AT sabidabtahimahbub areportontheeffectivenessofthe4croreuserscelebrationthematiccampaigntvcofbanglalink AT sabidabtahimahbub reportontheeffectivenessofthe4croreuserscelebrationthematiccampaigntvcofbanglalink |
| _version_ |
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