A study on factors affecting the distribution of Square Pharmaceuticals Products in Bangladesh: a case study of Square Pharmaceuticals PLC
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023
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| Định dạng: | Internship report |
| Ngôn ngữ: | English |
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Brac University
2024
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| Truy cập trực tuyến: | http://hdl.handle.net/10361/23298 |
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10361-232982024-06-10T21:04:57Z A study on factors affecting the distribution of Square Pharmaceuticals Products in Bangladesh: a case study of Square Pharmaceuticals PLC Turna, Kazi Tasmia Mahmud Adrita, Ummul Wara Brac Business School, Brac University SWOT analysis Pharmaceutical products Consumer behaviours Square Pharmaceuticals Limited Pharmaceutical industry Consumer behavior This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023 Cataloged from the PDF version of the internship report. Includes bibliographical references (page 57). This executive summary provides a detailed exploration of the factors influencing the distribution of SQUARE Pharmaceuticals products within the dynamic market of Bangladesh. The report is structured into three integral chapters, each contributing distinct perspectives. In the first chapter, the author recounts a comprehensive narrative of their internship experience at Square Pharmaceuticals PLC. offering unique insights into the company's organisational culture, processes, and day-to-day operations. The second chapter serves as a foundational knowledge base, presenting an expansive background on SQUARE Pharmaceuticals. It outlines the company's historical trajectory, overarching vision, mission, core departments, and extensive product line. This chapter further incorporates a SWOT analysis, critically evaluating the present market circumstances and identifying the organisation's internal strengths and weaknesses, as well as external opportunities and threats. Shifting focus to the third chapter, the report rigorously analyses the multifaceted factors significantly influencing the distribution strategies of SQUARE products within Bangladesh. Drawing from market research, logistical assessments, and consumer behaviours, this chapter provides invaluable insights. The culmination of the report rests in the third chapter, where strategic recommendations are synthesised based on survey findings and a competitive analysis. These recommendations are finely tailored to enhance the efficiency and effectiveness of SQUARE Pharmaceuticals' distribution strategies, propelling the company towards sustained growth and improved market performance. Kazi Tasmia Mahmud Turna B. Business Administration 2024-06-10T05:09:29Z 2024-06-10T05:09:29Z ©2023 2023-10 Internship report ID 21104128 http://hdl.handle.net/10361/23298 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 61 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
SWOT analysis Pharmaceutical products Consumer behaviours Square Pharmaceuticals Limited Pharmaceutical industry Consumer behavior |
| spellingShingle |
SWOT analysis Pharmaceutical products Consumer behaviours Square Pharmaceuticals Limited Pharmaceutical industry Consumer behavior Turna, Kazi Tasmia Mahmud A study on factors affecting the distribution of Square Pharmaceuticals Products in Bangladesh: a case study of Square Pharmaceuticals PLC |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023 |
| author2 |
Adrita, Ummul Wara |
| author_facet |
Adrita, Ummul Wara Turna, Kazi Tasmia Mahmud |
| format |
Internship report |
| author |
Turna, Kazi Tasmia Mahmud |
| author_sort |
Turna, Kazi Tasmia Mahmud |
| title |
A study on factors affecting the distribution of Square Pharmaceuticals Products in Bangladesh: a case study of Square Pharmaceuticals PLC |
| title_short |
A study on factors affecting the distribution of Square Pharmaceuticals Products in Bangladesh: a case study of Square Pharmaceuticals PLC |
| title_full |
A study on factors affecting the distribution of Square Pharmaceuticals Products in Bangladesh: a case study of Square Pharmaceuticals PLC |
| title_fullStr |
A study on factors affecting the distribution of Square Pharmaceuticals Products in Bangladesh: a case study of Square Pharmaceuticals PLC |
| title_full_unstemmed |
A study on factors affecting the distribution of Square Pharmaceuticals Products in Bangladesh: a case study of Square Pharmaceuticals PLC |
| title_sort |
study on factors affecting the distribution of square pharmaceuticals products in bangladesh: a case study of square pharmaceuticals plc |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23298 |
| work_keys_str_mv |
AT turnakazitasmiamahmud astudyonfactorsaffectingthedistributionofsquarepharmaceuticalsproductsinbangladeshacasestudyofsquarepharmaceuticalsplc AT turnakazitasmiamahmud studyonfactorsaffectingthedistributionofsquarepharmaceuticalsproductsinbangladeshacasestudyofsquarepharmaceuticalsplc |
| _version_ |
1814309155509370880 |