Ideal social media marketing communication strategies for ISP industries of Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2022.

Dettagli Bibliografici
Autore principale: Hossain, Md. Abir
Altri autori: Islam, Ekramul
Natura: Internship report
Lingua:English
Pubblicazione: Brac University 2024
Soggetti:
Accesso online:http://hdl.handle.net/10361/23289
id 10361-23289
record_format dspace
spelling 10361-232892024-06-10T21:04:04Z Ideal social media marketing communication strategies for ISP industries of Bangladesh Hossain, Md. Abir Islam, Ekramul Brac Business School, Brac University Social media marketing Marketing strategy Brand perception brand awareness Link3 Technologies Ltd. Internet marketing Online social networks Marketing--Management Brand choice This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2022. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 45). “Link3 Technologies Limited” is a National ISP Company alongside a leading IT solution provider. It started operating in 2000. They offer a wide range of solutions including services like IP Telephony, cybersecurity, Microsoft office 365, and fixed fiber broadband connections serving the needs of both retail and corporate markets of Bangladesh. Link3 is also a pioneer in offering integrated solutions in the corporate sector of Bangladesh and is the only ISP connected with every bank in the country. The report mainly focuses on how the ISP industry of Bangladesh can be benefitted from social media marketing to become future-ready. Besides, it discusses the change in brand perception after and before digital marketing communication. This report will provide an overview of Link3 Technologies LTD., its different departments, and divisions. Moreover, it will provide the strategies that need to be implemented by the ISP industry of Bangladesh to successfully set its footprint in social media marketing. Md. Abir Hossain M. Business Administration 2024-06-10T03:50:54Z 2024-06-10T03:50:54Z ©2022 2022-01 Internship report ID 19264039 http://hdl.handle.net/10361/23289 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 56 pages application/pdf Brac University
institution Brac University
collection Institutional Repository
language English
topic Social media marketing
Marketing strategy
Brand perception
brand awareness
Link3 Technologies Ltd.
Internet marketing
Online social networks
Marketing--Management
Brand choice
spellingShingle Social media marketing
Marketing strategy
Brand perception
brand awareness
Link3 Technologies Ltd.
Internet marketing
Online social networks
Marketing--Management
Brand choice
Hossain, Md. Abir
Ideal social media marketing communication strategies for ISP industries of Bangladesh
description This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2022.
author2 Islam, Ekramul
author_facet Islam, Ekramul
Hossain, Md. Abir
format Internship report
author Hossain, Md. Abir
author_sort Hossain, Md. Abir
title Ideal social media marketing communication strategies for ISP industries of Bangladesh
title_short Ideal social media marketing communication strategies for ISP industries of Bangladesh
title_full Ideal social media marketing communication strategies for ISP industries of Bangladesh
title_fullStr Ideal social media marketing communication strategies for ISP industries of Bangladesh
title_full_unstemmed Ideal social media marketing communication strategies for ISP industries of Bangladesh
title_sort ideal social media marketing communication strategies for isp industries of bangladesh
publisher Brac University
publishDate 2024
url http://hdl.handle.net/10361/23289
work_keys_str_mv AT hossainmdabir idealsocialmediamarketingcommunicationstrategiesforispindustriesofbangladesh
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