The brand image analysis in customer satisfaction of MyBL app
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023
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| Jezik: | English |
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Brac University
2024
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| Online pristup: | http://hdl.handle.net/10361/23226 |
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10361-23226 |
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10361-232262024-06-09T21:02:58Z The brand image analysis in customer satisfaction of MyBL app Redwan, Nusrat Chowdhury, Md. Hasan Maksud Brac Business School, Brac University Brand Customer satisfaction Telecommunications Digital marketing Consumer satisfaction Internet marketing Telecommunication This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023 Cataloged from the PDF version of the internship report. Includes bibliographical references (page 68-70). The MyBL app gives Banglalink customers control over their mobile services, products, and accounts. It offers essential features, loyalty programs, customer care, community engagement, and more. In a competitive telecom market, the MyBL app is vital for brand image and customer retention. This study aims to assess the significance of brand image in customer satisfaction through a combination of qualitative and quantitative methods. Data was collected via two Google Forms surveys, one focused on customer satisfaction using the RATER framework and the other on brand awareness, brand positioning, and service analysis. Data visualization and analysis were performed using Google Forms, Google Sheets, and SPSS. After collecting the data, the researcher conducted a reliability test, analyzed the central tendency of the dataset, created a mental map and CBBE model, conducted graph analysis, and reviewed relevant research papers and articles. After thorough research and analysis, I came to the conclusion that brand image has a strong connection in customer satisfaction and brand image helps to make a positive effect on customer retention. Moreover, I was able to point out the rooms of improvement and recommended some ways to build a strong brand image in future. Nusrat Redwan B. Business Administration 2024-06-09T03:17:37Z 2024-06-09T03:17:37Z ©2023 2023-10 Internship report ID 20204091 http://hdl.handle.net/10361/23226 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 71 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Brand Customer satisfaction Telecommunications Digital marketing Consumer satisfaction Internet marketing Telecommunication |
| spellingShingle |
Brand Customer satisfaction Telecommunications Digital marketing Consumer satisfaction Internet marketing Telecommunication Redwan, Nusrat The brand image analysis in customer satisfaction of MyBL app |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023 |
| author2 |
Chowdhury, Md. Hasan Maksud |
| author_facet |
Chowdhury, Md. Hasan Maksud Redwan, Nusrat |
| format |
Internship report |
| author |
Redwan, Nusrat |
| author_sort |
Redwan, Nusrat |
| title |
The brand image analysis in customer satisfaction of MyBL app |
| title_short |
The brand image analysis in customer satisfaction of MyBL app |
| title_full |
The brand image analysis in customer satisfaction of MyBL app |
| title_fullStr |
The brand image analysis in customer satisfaction of MyBL app |
| title_full_unstemmed |
The brand image analysis in customer satisfaction of MyBL app |
| title_sort |
brand image analysis in customer satisfaction of mybl app |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23226 |
| work_keys_str_mv |
AT redwannusrat thebrandimageanalysisincustomersatisfactionofmyblapp AT redwannusrat brandimageanalysisincustomersatisfactionofmyblapp |
| _version_ |
1814308415697059840 |