Marketing activities of “A Plus Group Ltd.” and overview of RMG sector of Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
| מחבר ראשי: | |
|---|---|
| מחברים אחרים: | |
| פורמט: | Internship report |
| שפה: | English |
| יצא לאור: |
Brac University
2024
|
| נושאים: | |
| גישה מקוונת: | http://hdl.handle.net/10361/23203 |
| id |
10361-23203 |
|---|---|
| record_format |
dspace |
| spelling |
10361-232032024-06-06T21:06:33Z Marketing activities of “A Plus Group Ltd.” and overview of RMG sector of Bangladesh Nadeea, Tazreean Tamiz Akter, Ms. Tania Brac Business School, Brac University Marketing activities RMG sector Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 336). A plus group is one of the largest industry in Bangladesh. It is one of the leading manufacturer company in the textile industry. This is great opportunity for me to complete my internship from here. They have large factories with all the facilities and machineries. Here the production process runs from making woven fabric to finished garment. At present, Bangladesh is flourished with RMG sector where this division has its immense contribution. As a leading textile industry A plus group has large numbers of employees (approximately 8 thousand) but the productivity is getting slow day by day due to Covid 19. So, it is a matter of concern that this huge industry is doing stagnant profit for last few months. In the whole procedure of exporting garments to the retailer of abroad and to communicate with them, merchandisers have a great influence and responsibilities. When the order is taken from buyer the duty comes to the floor of merchandisers and before going to production they do almost everything to make the business operation smooth. So, the work starts with the order taking and making business relationship. Then sample making, planning, booking of every single material for samples and getting approval are all the key responsibilities of merchandisers. In case of production, sample goes in bulk so, the responsibilities become huge and it comes to the relation with operation also. In this report I tried to cover a short profile of A plus group and major customers of them. It also includes responsibilities of a merchandiser, my activity, their marketing policy and the problems I faced and some recommendation. Tazreean Tamiz Nadeea B. Business Administration 2024-06-06T06:49:17Z 2024-06-06T06:49:17Z 2022 2022-10 Internship report ID: 16304162 http://hdl.handle.net/10361/23203 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 36 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Marketing activities RMG sector Marketing |
| spellingShingle |
Marketing activities RMG sector Marketing Nadeea, Tazreean Tamiz Marketing activities of “A Plus Group Ltd.” and overview of RMG sector of Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Akter, Ms. Tania |
| author_facet |
Akter, Ms. Tania Nadeea, Tazreean Tamiz |
| format |
Internship report |
| author |
Nadeea, Tazreean Tamiz |
| author_sort |
Nadeea, Tazreean Tamiz |
| title |
Marketing activities of “A Plus Group Ltd.” and overview of RMG sector of Bangladesh |
| title_short |
Marketing activities of “A Plus Group Ltd.” and overview of RMG sector of Bangladesh |
| title_full |
Marketing activities of “A Plus Group Ltd.” and overview of RMG sector of Bangladesh |
| title_fullStr |
Marketing activities of “A Plus Group Ltd.” and overview of RMG sector of Bangladesh |
| title_full_unstemmed |
Marketing activities of “A Plus Group Ltd.” and overview of RMG sector of Bangladesh |
| title_sort |
marketing activities of “a plus group ltd.” and overview of rmg sector of bangladesh |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23203 |
| work_keys_str_mv |
AT nadeeatazreeantamiz marketingactivitiesofaplusgroupltdandoverviewofrmgsectorofbangladesh |
| _version_ |
1814309817342230528 |