Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Natura: | Internship report |
| Lingua: | English |
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Brac University
2024
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| Accesso online: | http://hdl.handle.net/10361/23105 |
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10361-23105 |
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10361-231052024-06-04T21:01:39Z Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing Afrin, Sajia Hafiz, Nusrat Brac Business School, Brac University Digital empowerment AyyKori Digital Limited Local brand Digital marketing Branding (Marketing) Internet marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship reports. Includes bibliographical references (pages 45-46). The internship report's goal was to comprise "Digital Empowerment": How AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing of a brand-new service of AyyKori Digital Ltd. This internship report is based on both primary and secondary data. Gathering information while working with the team as well as consulting with the higher management and the other team members were the leading sources for primary data. As secondary data, the websites of AyyKori Digital Ltd. was helpful. Books, online journals, reports, and news on related topics were also reviewed while preparing the report. In addition, I did my best to adapt the real-world experience into a document while working with minimal information and experience I had about the project. Despite having the advantage of being the first mover in the market with the product ready, the teams of AyyKori are constantly working on improving AyyKori's target market identification and digital marketing process. Since, the overall outlines of the digital marketing processes for AyyKori were described in this internship report through a few key industries, it is possible to understand how to design the minimal viable product for any kind of product or service for a startup. This is to clarify that before drawing any conclusions from this internship report, it must be kept in mind that the paper was written quickly and that many details were withheld owing to business confidentiality concerns. Therefore, if there was any inconvenience or confusion, the document may be forgiven. Sajia Afrin B. Business Administration 2024-06-04T04:38:01Z 2024-06-04T04:38:01Z ©2023 2023-07 Internship report ID: 18104152 http://hdl.handle.net/10361/23105 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 47 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Digital empowerment AyyKori Digital Limited Local brand Digital marketing Branding (Marketing) Internet marketing |
| spellingShingle |
Digital empowerment AyyKori Digital Limited Local brand Digital marketing Branding (Marketing) Internet marketing Afrin, Sajia Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Hafiz, Nusrat |
| author_facet |
Hafiz, Nusrat Afrin, Sajia |
| format |
Internship report |
| author |
Afrin, Sajia |
| author_sort |
Afrin, Sajia |
| title |
Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing |
| title_short |
Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing |
| title_full |
Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing |
| title_fullStr |
Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing |
| title_full_unstemmed |
Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing |
| title_sort |
digital empowerment: how ayykori is reshaping bangladeshi local communities through local brand partnerships and digital marketing |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23105 |
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AT afrinsajia digitalempowermenthowayykoriisreshapingbangladeshilocalcommunitiesthroughlocalbrandpartnershipsanddigitalmarketing |
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