Building brand equity and effectiveness of distribution channel of ACI Pure Salt

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Бібліографічні деталі
Автор:	Keya, Kaniz Fatema
Інші автори:	Enam, Fabiha
Формат:	Internship report
Мова:	English
Опубліковано:	BRAC University 2024
Предмети:	Brand equity Distribution channel ACI Advanced Chemical Industries CBBE Intangible property > Valuation Brand loyalty Brand name products > Management
Онлайн доступ:	http://hdl.handle.net/10361/23051

Схожі ресурси

Managing brand equity : capitalizing on the value of a brand name /
за авторством: Aaker, David A.
Опубліковано: (1991)

Shoppers study of ACI Pure Salt
за авторством: Uddin, Moin
Опубліковано: (2017)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
за авторством: Pal, Shrabanee
Опубліковано: (2019)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
за авторством: Bhuiyan, Rafiur Rahman
Опубліковано: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
за авторством: Fahad, Shafayet Ullah
Опубліковано: (2024)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
за авторством: Mamud, Dewan Seam
Опубліковано: (2024)

Brands and firebrands : insights from experts /
Опубліковано: (2003)

Corporate branding : concept and cases\
Опубліковано: (2005)

Strategic brand management : building, measuring, and managing brand equity /
за авторством: Keller, Kevin Lane, 1956-
Опубліковано: (2003)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
за авторством: Neehal, Saber Hossain
Опубліковано: (2024)

Factors generated via experiential marketing and itseffect on building brand equity
за авторством: Al Noor, Md. Dayan
Опубліковано: (2019)

Strategic brand management : creating and sustaining brand equity long term /
за авторством: Kapferer, Jean-Noël
Опубліковано: (1997)

Knowledge for development : world development report : 1998/99 /
Опубліковано: (1999)

Consumer’s brand switching tendency inside telecommunication industry
за авторством: Adila, Fariha Noor
Опубліковано: (2024)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
за авторством: Rakibuzzaman, Md.
Опубліковано: (2019)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
за авторством: Chowdhury, Shakib Ahamed
Опубліковано: (2024)

The new strategic brand management : advanced insights and strategic thinking /
за авторством: Kapferer, Jean-Noël
Опубліковано: (2012)

Building brand equity of Khulna Titans through digital marketing
за авторством: Chowdhury, Muktadir Mamun
Опубліковано: (2018)

Customer engagement on social media to improve brand loyalty
за авторством: Hasan, Md.Alif
Опубліковано: (2024)

Services marketing and branding strategies of Englishplz Limited
за авторством: Morshed, Zarif
Опубліковано: (2024)

Branding and communication mix of Transcom Beverages Ltd
за авторством: Arefin, Sajid
Опубліковано: (2024)

How branding is changing the landscape of IPDC Finance Limited
за авторством: Rodrigues, Melissa Maria
Опубліковано: (2022)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
за авторством: Islam, Aminul
Опубліковано: (2023)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Опубліковано: (2005)

Analyzing distribution strategies of ACI-Colgate based on retailers feedback
за авторством: Bari, Md. Safiul
Опубліковано: (2018)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
за авторством: Mazumder, Avranil
Опубліковано: (2024)

Implementations of Interactive discussions with customers to put incentives and increasing of sales along with brand loyalty
за авторством: Al Mehdi, Abdullah
Опубліковано: (2023)

Igloo: using consumer decision making to stay on the top
за авторством: Anwar, Khandker Nagib
Опубліковано: (2018)

Strategic brand management : building, measuring, and managing brand equity /
за авторством: Keller, Kevin Lane, 1956-
Опубліковано: (2015)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
за авторством: Saquib, Mohammad Nazmus
Опубліковано: (2024)

Global brand power : leveraging branding for long-term growth /
за авторством: Kahn, Barbara E.
Опубліковано: (2013)

Factors affecting derby’s brand equity in Kushtia territory
за авторством: Samonti, Afra Tasnim
Опубліковано: (2019)

Brand awareness and brand perception of ‘Mr. Cookie’
за авторством: Pranto, Mehbub Hossain
Опубліковано: (2019)

The effect of advertising awareness on brand equity in social media
за авторством: Jabin, Siddiqua Mahe
Опубліковано: (2022)

Employer branding of Robi Axiata Limited
за авторством: Fayem, Naimul Hasan
Опубліковано: (2014)

Asiatic 360 and beyond
за авторством: Anwar, Adiba
Опубліковано: (2018)

ACI Limited's (consumer brands division) implementation of secondary sales automation
за авторством: Sarkar, Akhi
Опубліковано: (2024)

Brand activation in below the line marketing
за авторством: Sutirtha, Shafiqul Islam
Опубліковано: (2013)

Employer branding of Daraz Bangladesh Ltd.
за авторством: Chowdhury, Sreejon
Опубліковано: (2021)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
за авторством: Bhuiyan, A.K.M. Akibuzzaman
Опубліковано: (2023)