Building brand equity and effectiveness of distribution channel of ACI Pure Salt

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografske podrobnosti
Glavni avtor:	Keya, Kaniz Fatema
Drugi avtorji:	Enam, Fabiha
Format:	Internship report
Jezik:	English
Izdano:	BRAC University 2024
Teme:	Brand equity Distribution channel ACI Advanced Chemical Industries CBBE Intangible property > Valuation Brand loyalty Brand name products > Management
Online dostop:	http://hdl.handle.net/10361/23051

Podobne knjige/članki

Managing brand equity : capitalizing on the value of a brand name /
od: Aaker, David A.
Izdano: (1991)

Shoppers study of ACI Pure Salt
od: Uddin, Moin
Izdano: (2017)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
od: Pal, Shrabanee
Izdano: (2019)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
od: Bhuiyan, Rafiur Rahman
Izdano: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
od: Fahad, Shafayet Ullah
Izdano: (2024)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
od: Mamud, Dewan Seam
Izdano: (2024)

Brands and firebrands : insights from experts /
Izdano: (2003)

Corporate branding : concept and cases\
Izdano: (2005)

Strategic brand management : building, measuring, and managing brand equity /
od: Keller, Kevin Lane, 1956-
Izdano: (2003)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
od: Neehal, Saber Hossain
Izdano: (2024)

Factors generated via experiential marketing and itseffect on building brand equity
od: Al Noor, Md. Dayan
Izdano: (2019)

Strategic brand management : creating and sustaining brand equity long term /
od: Kapferer, Jean-Noël
Izdano: (1997)

Knowledge for development : world development report : 1998/99 /
Izdano: (1999)

Consumer’s brand switching tendency inside telecommunication industry
od: Adila, Fariha Noor
Izdano: (2024)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
od: Rakibuzzaman, Md.
Izdano: (2019)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
od: Chowdhury, Shakib Ahamed
Izdano: (2024)

The new strategic brand management : advanced insights and strategic thinking /
od: Kapferer, Jean-Noël
Izdano: (2012)

Building brand equity of Khulna Titans through digital marketing
od: Chowdhury, Muktadir Mamun
Izdano: (2018)

Customer engagement on social media to improve brand loyalty
od: Hasan, Md.Alif
Izdano: (2024)

Services marketing and branding strategies of Englishplz Limited
od: Morshed, Zarif
Izdano: (2024)

Branding and communication mix of Transcom Beverages Ltd
od: Arefin, Sajid
Izdano: (2024)

How branding is changing the landscape of IPDC Finance Limited
od: Rodrigues, Melissa Maria
Izdano: (2022)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
od: Islam, Aminul
Izdano: (2023)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Izdano: (2005)

Analyzing distribution strategies of ACI-Colgate based on retailers feedback
od: Bari, Md. Safiul
Izdano: (2018)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
od: Mazumder, Avranil
Izdano: (2024)

Implementations of Interactive discussions with customers to put incentives and increasing of sales along with brand loyalty
od: Al Mehdi, Abdullah
Izdano: (2023)

Igloo: using consumer decision making to stay on the top
od: Anwar, Khandker Nagib
Izdano: (2018)

Strategic brand management : building, measuring, and managing brand equity /
od: Keller, Kevin Lane, 1956-
Izdano: (2015)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
od: Saquib, Mohammad Nazmus
Izdano: (2024)

Global brand power : leveraging branding for long-term growth /
od: Kahn, Barbara E.
Izdano: (2013)

Factors affecting derby’s brand equity in Kushtia territory
od: Samonti, Afra Tasnim
Izdano: (2019)

Brand awareness and brand perception of ‘Mr. Cookie’
od: Pranto, Mehbub Hossain
Izdano: (2019)

The effect of advertising awareness on brand equity in social media
od: Jabin, Siddiqua Mahe
Izdano: (2022)

Employer branding of Robi Axiata Limited
od: Fayem, Naimul Hasan
Izdano: (2014)

Asiatic 360 and beyond
od: Anwar, Adiba
Izdano: (2018)

ACI Limited's (consumer brands division) implementation of secondary sales automation
od: Sarkar, Akhi
Izdano: (2024)

Brand activation in below the line marketing
od: Sutirtha, Shafiqul Islam
Izdano: (2013)

Employer branding of Daraz Bangladesh Ltd.
od: Chowdhury, Sreejon
Izdano: (2021)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
od: Bhuiyan, A.K.M. Akibuzzaman
Izdano: (2023)