Building brand equity and effectiveness of distribution channel of ACI Pure Salt

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Библиографические подробности
Главный автор:	Keya, Kaniz Fatema
Другие авторы:	Enam, Fabiha
Формат:	Internship report
Язык:	English
Опубликовано:	BRAC University 2024
Предметы:	Brand equity Distribution channel ACI Advanced Chemical Industries CBBE Intangible property > Valuation Brand loyalty Brand name products > Management
Online-ссылка:	http://hdl.handle.net/10361/23051

Схожие документы

Managing brand equity : capitalizing on the value of a brand name /
по: Aaker, David A.
Опубликовано: (1991)

Shoppers study of ACI Pure Salt
по: Uddin, Moin
Опубликовано: (2017)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
по: Pal, Shrabanee
Опубликовано: (2019)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
по: Bhuiyan, Rafiur Rahman
Опубликовано: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
по: Fahad, Shafayet Ullah
Опубликовано: (2024)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
по: Mamud, Dewan Seam
Опубликовано: (2024)

Brands and firebrands : insights from experts /
Опубликовано: (2003)

Corporate branding : concept and cases\
Опубликовано: (2005)

Strategic brand management : building, measuring, and managing brand equity /
по: Keller, Kevin Lane, 1956-
Опубликовано: (2003)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
по: Neehal, Saber Hossain
Опубликовано: (2024)

Factors generated via experiential marketing and itseffect on building brand equity
по: Al Noor, Md. Dayan
Опубликовано: (2019)

Strategic brand management : creating and sustaining brand equity long term /
по: Kapferer, Jean-Noël
Опубликовано: (1997)

Knowledge for development : world development report : 1998/99 /
Опубликовано: (1999)

Consumer’s brand switching tendency inside telecommunication industry
по: Adila, Fariha Noor
Опубликовано: (2024)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
по: Rakibuzzaman, Md.
Опубликовано: (2019)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
по: Chowdhury, Shakib Ahamed
Опубликовано: (2024)

The new strategic brand management : advanced insights and strategic thinking /
по: Kapferer, Jean-Noël
Опубликовано: (2012)

Building brand equity of Khulna Titans through digital marketing
по: Chowdhury, Muktadir Mamun
Опубликовано: (2018)

Customer engagement on social media to improve brand loyalty
по: Hasan, Md.Alif
Опубликовано: (2024)

Services marketing and branding strategies of Englishplz Limited
по: Morshed, Zarif
Опубликовано: (2024)

Branding and communication mix of Transcom Beverages Ltd
по: Arefin, Sajid
Опубликовано: (2024)

How branding is changing the landscape of IPDC Finance Limited
по: Rodrigues, Melissa Maria
Опубликовано: (2022)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
по: Islam, Aminul
Опубликовано: (2023)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Опубликовано: (2005)

Analyzing distribution strategies of ACI-Colgate based on retailers feedback
по: Bari, Md. Safiul
Опубликовано: (2018)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
по: Mazumder, Avranil
Опубликовано: (2024)

Implementations of Interactive discussions with customers to put incentives and increasing of sales along with brand loyalty
по: Al Mehdi, Abdullah
Опубликовано: (2023)

Igloo: using consumer decision making to stay on the top
по: Anwar, Khandker Nagib
Опубликовано: (2018)

Strategic brand management : building, measuring, and managing brand equity /
по: Keller, Kevin Lane, 1956-
Опубликовано: (2015)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
по: Saquib, Mohammad Nazmus
Опубликовано: (2024)

Global brand power : leveraging branding for long-term growth /
по: Kahn, Barbara E.
Опубликовано: (2013)

Factors affecting derby’s brand equity in Kushtia territory
по: Samonti, Afra Tasnim
Опубликовано: (2019)

Brand awareness and brand perception of ‘Mr. Cookie’
по: Pranto, Mehbub Hossain
Опубликовано: (2019)

The effect of advertising awareness on brand equity in social media
по: Jabin, Siddiqua Mahe
Опубликовано: (2022)

Employer branding of Robi Axiata Limited
по: Fayem, Naimul Hasan
Опубликовано: (2014)

Asiatic 360 and beyond
по: Anwar, Adiba
Опубликовано: (2018)

ACI Limited's (consumer brands division) implementation of secondary sales automation
по: Sarkar, Akhi
Опубликовано: (2024)

Brand activation in below the line marketing
по: Sutirtha, Shafiqul Islam
Опубликовано: (2013)

Employer branding of Daraz Bangladesh Ltd.
по: Chowdhury, Sreejon
Опубликовано: (2021)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
по: Bhuiyan, A.K.M. Akibuzzaman
Опубликовано: (2023)