Building brand equity and effectiveness of distribution channel of ACI Pure Salt

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Opis bibliograficzny
1. autor:	Keya, Kaniz Fatema
Kolejni autorzy:	Enam, Fabiha
Format:	Internship report
Język:	English
Wydane:	BRAC University 2024
Hasła przedmiotowe:	Brand equity Distribution channel ACI Advanced Chemical Industries CBBE Intangible property > Valuation Brand loyalty Brand name products > Management
Dostęp online:	http://hdl.handle.net/10361/23051

Podobne zapisy

Managing brand equity : capitalizing on the value of a brand name /
od: Aaker, David A.
Wydane: (1991)

Shoppers study of ACI Pure Salt
od: Uddin, Moin
Wydane: (2017)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
od: Pal, Shrabanee
Wydane: (2019)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
od: Bhuiyan, Rafiur Rahman
Wydane: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
od: Fahad, Shafayet Ullah
Wydane: (2024)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
od: Mamud, Dewan Seam
Wydane: (2024)

Brands and firebrands : insights from experts /
Wydane: (2003)

Corporate branding : concept and cases\
Wydane: (2005)

Strategic brand management : building, measuring, and managing brand equity /
od: Keller, Kevin Lane, 1956-
Wydane: (2003)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
od: Neehal, Saber Hossain
Wydane: (2024)

Factors generated via experiential marketing and itseffect on building brand equity
od: Al Noor, Md. Dayan
Wydane: (2019)

Strategic brand management : creating and sustaining brand equity long term /
od: Kapferer, Jean-Noël
Wydane: (1997)

Knowledge for development : world development report : 1998/99 /
Wydane: (1999)

Consumer’s brand switching tendency inside telecommunication industry
od: Adila, Fariha Noor
Wydane: (2024)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
od: Rakibuzzaman, Md.
Wydane: (2019)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
od: Chowdhury, Shakib Ahamed
Wydane: (2024)

The new strategic brand management : advanced insights and strategic thinking /
od: Kapferer, Jean-Noël
Wydane: (2012)

Building brand equity of Khulna Titans through digital marketing
od: Chowdhury, Muktadir Mamun
Wydane: (2018)

Customer engagement on social media to improve brand loyalty
od: Hasan, Md.Alif
Wydane: (2024)

Services marketing and branding strategies of Englishplz Limited
od: Morshed, Zarif
Wydane: (2024)

Branding and communication mix of Transcom Beverages Ltd
od: Arefin, Sajid
Wydane: (2024)

How branding is changing the landscape of IPDC Finance Limited
od: Rodrigues, Melissa Maria
Wydane: (2022)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
od: Islam, Aminul
Wydane: (2023)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Wydane: (2005)

Analyzing distribution strategies of ACI-Colgate based on retailers feedback
od: Bari, Md. Safiul
Wydane: (2018)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
od: Mazumder, Avranil
Wydane: (2024)

Implementations of Interactive discussions with customers to put incentives and increasing of sales along with brand loyalty
od: Al Mehdi, Abdullah
Wydane: (2023)

Igloo: using consumer decision making to stay on the top
od: Anwar, Khandker Nagib
Wydane: (2018)

Strategic brand management : building, measuring, and managing brand equity /
od: Keller, Kevin Lane, 1956-
Wydane: (2015)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
od: Saquib, Mohammad Nazmus
Wydane: (2024)

Global brand power : leveraging branding for long-term growth /
od: Kahn, Barbara E.
Wydane: (2013)

Factors affecting derby’s brand equity in Kushtia territory
od: Samonti, Afra Tasnim
Wydane: (2019)

Brand awareness and brand perception of ‘Mr. Cookie’
od: Pranto, Mehbub Hossain
Wydane: (2019)

The effect of advertising awareness on brand equity in social media
od: Jabin, Siddiqua Mahe
Wydane: (2022)

Employer branding of Robi Axiata Limited
od: Fayem, Naimul Hasan
Wydane: (2014)

Asiatic 360 and beyond
od: Anwar, Adiba
Wydane: (2018)

ACI Limited's (consumer brands division) implementation of secondary sales automation
od: Sarkar, Akhi
Wydane: (2024)

Brand activation in below the line marketing
od: Sutirtha, Shafiqul Islam
Wydane: (2013)

Employer branding of Daraz Bangladesh Ltd.
od: Chowdhury, Sreejon
Wydane: (2021)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
od: Bhuiyan, A.K.M. Akibuzzaman
Wydane: (2023)