Building brand equity and effectiveness of distribution channel of ACI Pure Salt

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Manylion Llyfryddiaeth
Prif Awdur:	Keya, Kaniz Fatema
Awduron Eraill:	Enam, Fabiha
Fformat:	Internship report
Iaith:	English
Cyhoeddwyd:	BRAC University 2024
Pynciau:	Brand equity Distribution channel ACI Advanced Chemical Industries CBBE Intangible property > Valuation Brand loyalty Brand name products > Management
Mynediad Ar-lein:	http://hdl.handle.net/10361/23051

Eitemau Tebyg

Managing brand equity : capitalizing on the value of a brand name /
gan: Aaker, David A.
Cyhoeddwyd: (1991)

Shoppers study of ACI Pure Salt
gan: Uddin, Moin
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gan: Fahad, Shafayet Ullah
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Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
gan: Mamud, Dewan Seam
Cyhoeddwyd: (2024)

Brands and firebrands : insights from experts /
Cyhoeddwyd: (2003)

Corporate branding : concept and cases\
Cyhoeddwyd: (2005)

Strategic brand management : building, measuring, and managing brand equity /
gan: Keller, Kevin Lane, 1956-
Cyhoeddwyd: (2003)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
gan: Neehal, Saber Hossain
Cyhoeddwyd: (2024)

Factors generated via experiential marketing and itseffect on building brand equity
gan: Al Noor, Md. Dayan
Cyhoeddwyd: (2019)

Strategic brand management : creating and sustaining brand equity long term /
gan: Kapferer, Jean-Noël
Cyhoeddwyd: (1997)

Knowledge for development : world development report : 1998/99 /
Cyhoeddwyd: (1999)

Consumer’s brand switching tendency inside telecommunication industry
gan: Adila, Fariha Noor
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Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
gan: Rakibuzzaman, Md.
Cyhoeddwyd: (2019)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
gan: Chowdhury, Shakib Ahamed
Cyhoeddwyd: (2024)

The new strategic brand management : advanced insights and strategic thinking /
gan: Kapferer, Jean-Noël
Cyhoeddwyd: (2012)

Building brand equity of Khulna Titans through digital marketing
gan: Chowdhury, Muktadir Mamun
Cyhoeddwyd: (2018)

Customer engagement on social media to improve brand loyalty
gan: Hasan, Md.Alif
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gan: Morshed, Zarif
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gan: Arefin, Sajid
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How branding is changing the landscape of IPDC Finance Limited
gan: Rodrigues, Melissa Maria
Cyhoeddwyd: (2022)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
gan: Islam, Aminul
Cyhoeddwyd: (2023)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Cyhoeddwyd: (2005)

Analyzing distribution strategies of ACI-Colgate based on retailers feedback
gan: Bari, Md. Safiul
Cyhoeddwyd: (2018)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
gan: Mazumder, Avranil
Cyhoeddwyd: (2024)

Implementations of Interactive discussions with customers to put incentives and increasing of sales along with brand loyalty
gan: Al Mehdi, Abdullah
Cyhoeddwyd: (2023)

Igloo: using consumer decision making to stay on the top
gan: Anwar, Khandker Nagib
Cyhoeddwyd: (2018)

Strategic brand management : building, measuring, and managing brand equity /
gan: Keller, Kevin Lane, 1956-
Cyhoeddwyd: (2015)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
gan: Saquib, Mohammad Nazmus
Cyhoeddwyd: (2024)

Global brand power : leveraging branding for long-term growth /
gan: Kahn, Barbara E.
Cyhoeddwyd: (2013)

Factors affecting derby’s brand equity in Kushtia territory
gan: Samonti, Afra Tasnim
Cyhoeddwyd: (2019)

Brand awareness and brand perception of ‘Mr. Cookie’
gan: Pranto, Mehbub Hossain
Cyhoeddwyd: (2019)

The effect of advertising awareness on brand equity in social media
gan: Jabin, Siddiqua Mahe
Cyhoeddwyd: (2022)

Employer branding of Robi Axiata Limited
gan: Fayem, Naimul Hasan
Cyhoeddwyd: (2014)

Asiatic 360 and beyond
gan: Anwar, Adiba
Cyhoeddwyd: (2018)

ACI Limited's (consumer brands division) implementation of secondary sales automation
gan: Sarkar, Akhi
Cyhoeddwyd: (2024)

Brand activation in below the line marketing
gan: Sutirtha, Shafiqul Islam
Cyhoeddwyd: (2013)

Employer branding of Daraz Bangladesh Ltd.
gan: Chowdhury, Sreejon
Cyhoeddwyd: (2021)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
gan: Bhuiyan, A.K.M. Akibuzzaman
Cyhoeddwyd: (2023)