Analyzing the effectiveness of social media campaigns of online food /grocery delivery platform
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Lingua: | English |
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BRAC University
2024
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| Accesso online: | http://hdl.handle.net/10361/23032 |
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10361-23032 |
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10361-230322024-05-30T21:05:21Z Analyzing the effectiveness of social media campaigns of online food /grocery delivery platform Rayhana, Rayisa Bari, Tausif Brac Business School, Brac University Social media Foodpanda Customer service B2C Business-to-Consumer Food service Customer relations Internet marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of the internship report. Includes bibliographical references (pages 44-45). Foodpanda is an online food delivery platform that connects customers with a wide range of restaurants, shops, and grocery outlets, allowing them to order their favorite meals, necessary grocery items, or medications with just a few clicks. foodpanda's user-friendly app interface and trustworthy delivery service makes it popular among the users. Ambareen Reza and Zubair B. A. Siddiky, both co-founders and managing directors of the company, are responsible for different teams. The first chapter of this project includes my overview of the internship in foodpanda Bangladesh where I have described my roles and responsibilities and what I have learned from the internship. Furthermore, in the second chapter I have discussed the organization and its practices and departments. Lastly, in the third chapter I have discussed the project part where I tried to prove my hypothesis by taking responses from users of foodpanda who are always exposed to the facebook campaigns. Rayisa Rayhana B. Business Administration 2024-05-30T09:06:16Z 2024-05-30T09:06:16Z ©2023 2023-04 Internship report ID 19304054 http://hdl.handle.net/10361/23032 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 56 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Social media Foodpanda Customer service B2C Business-to-Consumer Food service Customer relations Internet marketing |
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Social media Foodpanda Customer service B2C Business-to-Consumer Food service Customer relations Internet marketing Rayhana, Rayisa Analyzing the effectiveness of social media campaigns of online food /grocery delivery platform |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Bari, Tausif |
| author_facet |
Bari, Tausif Rayhana, Rayisa |
| format |
Internship report |
| author |
Rayhana, Rayisa |
| author_sort |
Rayhana, Rayisa |
| title |
Analyzing the effectiveness of social media campaigns of online food /grocery delivery platform |
| title_short |
Analyzing the effectiveness of social media campaigns of online food /grocery delivery platform |
| title_full |
Analyzing the effectiveness of social media campaigns of online food /grocery delivery platform |
| title_fullStr |
Analyzing the effectiveness of social media campaigns of online food /grocery delivery platform |
| title_full_unstemmed |
Analyzing the effectiveness of social media campaigns of online food /grocery delivery platform |
| title_sort |
analyzing the effectiveness of social media campaigns of online food /grocery delivery platform |
| publisher |
BRAC University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23032 |
| work_keys_str_mv |
AT rayhanarayisa analyzingtheeffectivenessofsocialmediacampaignsofonlinefoodgrocerydeliveryplatform |
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