Impact of digital sales marketing and traditional sales marketing on the purchase decision process in the software industry

Impact of digital sales marketing and traditional sales marketing on the purchase decision process in the software industry

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

ग्रंथसूची विवरण
मुख्य लेखक:	Akter Ria, Mst. Sadia
अन्य लेखक:	Zaman, Raisa Tasneem
स्वरूप:	Internship report
भाषा:	English
प्रकाशित:	BRAC University 2024
विषय:	Digital marketing Marketing Sales marketing Software industry Internet marketing High technology industries > Marketing Computer software > Development
ऑनलाइन पहुंच:	http://hdl.handle.net/10361/23030

समान संसाधन

Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh
द्वारा: Niloy, Abid Hasan
प्रकाशित: (2024)

Impact of digital marketing in Bangladesh
द्वारा: Rahman, Rezwan
प्रकाशित: (2019)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
द्वारा: Bhuiyan, A.K.M. Akibuzzaman
प्रकाशित: (2023)

An overview of sales and marketing strategies of "Value First Digital Media Bangladesh Ltd" during Covid'19 pandemic
द्वारा: Nidhi, Syeda Nusrat Taznin
प्रकाशित: (2022)

Importance of lead generation in sales and marketing
द्वारा: Noushin, Anika
प्रकाशित: (2019)

Analysis on sales and marketing activities of Techson Valley Limited
द्वारा: Debanth, Pooja
प्रकाशित: (2021)

Impact of digital marketing on Nagad’s success
द्वारा: Jerin, Nowshin
प्रकाशित: (2023)

How Small Businesses are changing their Traditional Marketing Strategy with Digital marketing provided by TEN’s 360?
द्वारा: Ove, Riaz Uddin
प्रकाशित: (2023)

Sales and marketing strategy implemented at Sigma Solutions
द्वारा: Shakil, Shahadat Hossain
प्रकाशित: (2024)

How Digital marketing works on pandemic
द्वारा: Bin Fazal, Shah Md. Rifat
प्रकाशित: (2023)

How digital marketing impacts motorcycle industry in Bangladesh
द्वारा: Ibdita, Ahmed Alvee
प्रकाशित: (2024)

Prospects, challenges, and the impact on customer relationships of digital marketing in Bangladesh
द्वारा: Mohtasin, Sadman
प्रकाशित: (2022)

Unfolding the working processes of digital marketing in METACONNECT
द्वारा: Mashruf, Md.
प्रकाशित: (2018)

Prospects and challenges of digital marketing - a report on Grey Dhaka
द्वारा: Hossain, Mahir
प्रकाशित: (2023)

Digital marketing ecosystem & digital transformation of Bangladesh marketing industry
द्वारा: Sakib, Shah Mohd Sadnan
प्रकाशित: (2018)

The impact of digital marketing on BTL marketing campaigns
द्वारा: Raeq, Protyoi Sinha
प्रकाशित: (2016)

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
द्वारा: Ayon, Sadman Sakib
प्रकाशित: (2024)

Analysis of sales trend and forecast for commercial vehicles in Bangladesh market
द्वारा: Zaman, Quazi Asif-Uz-
प्रकाशित: (2017)

ACI Motors Ltd. Foton commercial vehicle sales and marketing
द्वारा: Ahnaf Rahman
प्रकाशित: (2023)

Streamlining sales & distribution: the BATB way, an analysis of stock rotation phase of project accord
द्वारा: Anwar, Asif
प्रकाशित: (2019)

Strategies and tactics: crafting effective digital marketing proposals with budgets
द्वारा: Mohammad, Maha
प्रकाशित: (2024)

Analyzing the effectiveness of Facebook and Instagram marketing in digital marketing, scope of conversion and its impact in Bangladesh
द्वारा: Real, Faijul Haque
प्रकाशित: (2022)

Methodical approach of making a potent digital marketing campaign
द्वारा: Mansur, Md. Sadman
प्रकाशित: (2020)

Effectiveness of digital marketing through social media campaign
द्वारा: Chowdhury, Mumtarin Ashab
प्रकाशित: (2018)

Consumer acceptance of culinary products with the aid of sales promotion
द्वारा: Fuad, Omar Farhan
प्रकाशित: (2022)

Understanding sales performance through market research: analysis at SMC Enterprise Limited
द्वारा: Hossain, Md. Uzair
प्रकाशित: (2024)

How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
द्वारा: Lodi, Adib Bin Samsad
प्रकाशित: (2024)

Influence of digital marketing: connecting customers digitally with Symphony mobile
द्वारा: Rahman, SK. Moinur
प्रकाशित: (2022)

Digital marketing and media buying of ‘Robi Axiata Ltd. – Airtel Business Unit
द्वारा: Amin, Layas Bin
प्रकाशित: (2020)

How digital marketing helps BELLO to reach their target group
द्वारा: Firoz, Salman Bin
प्रकाशित: (2019)

Effectiveness of digital marketing: a perspective on Daraz Bangladesh Limited
द्वारा: Sheba, Nujhat
प्रकाशित: (2018)

Standard operating procedure: sales & marketing of The Westin Dhaka
द्वारा: Alam, Walid
प्रकाशित: (2016)

Improving trade sales performance of Asian Paints Bangladesh Limited – old Dhaka area
द्वारा: Das, Dibakar
प्रकाशित: (2024)

Digital presence of a traditional organization: a case on Dabur Bangladesh
द्वारा: Iqbal, Afra Saiyara
प्रकाशित: (2019)

ACI Limited's (consumer brands division) implementation of secondary sales automation
द्वारा: Sarkar, Akhi
प्रकाशित: (2024)

Critical analysis on digital marketing strategy of multipurpose financial society project management to identify gaps and recommended solution.
द्वारा: Jahan, Humayara Rownak
प्रकाशित: (2019)

Digital marketing communication: a case study on the satisfaction level of the service of Roebuck Communications
द्वारा: Ashraf, Mohammad Zubayer
प्रकाशित: (2019)

A report on analysis of sales & marketing strategies and activities adopted by Summit Communications Ltd
द्वारा: Istiaque, Arif
प्रकाशित: (2023)

Effective digital marketing implementation to reimburse effect of Covid-19 on tourism industry and Opatrip.com
द्वारा: Islam Adib, Md. Rafiul
प्रकाशित: (2023)

The impact of digital marketing in building customer relationship and brand promotion
द्वारा: Khan, Sanzeeda Islam
प्रकाशित: (2020)