Impact of digital sales marketing and traditional sales marketing on the purchase decision process in the software industry

Impact of digital sales marketing and traditional sales marketing on the purchase decision process in the software industry

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiske detaljer
Hovedforfatter:	Akter Ria, Mst. Sadia
Andre forfattere:	Zaman, Raisa Tasneem
Format:	Internship report
Sprog:	English
Udgivet:	BRAC University 2024
Fag:	Digital marketing Marketing Sales marketing Software industry Internet marketing High technology industries > Marketing Computer software > Development
Online adgang:	http://hdl.handle.net/10361/23030

Lignende værker

Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh
af: Niloy, Abid Hasan
Udgivet: (2024)

Impact of digital marketing in Bangladesh
af: Rahman, Rezwan
Udgivet: (2019)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
af: Bhuiyan, A.K.M. Akibuzzaman
Udgivet: (2023)

An overview of sales and marketing strategies of "Value First Digital Media Bangladesh Ltd" during Covid'19 pandemic
af: Nidhi, Syeda Nusrat Taznin
Udgivet: (2022)

Importance of lead generation in sales and marketing
af: Noushin, Anika
Udgivet: (2019)

Analysis on sales and marketing activities of Techson Valley Limited
af: Debanth, Pooja
Udgivet: (2021)

Impact of digital marketing on Nagad’s success
af: Jerin, Nowshin
Udgivet: (2023)

How Small Businesses are changing their Traditional Marketing Strategy with Digital marketing provided by TEN’s 360?
af: Ove, Riaz Uddin
Udgivet: (2023)

Sales and marketing strategy implemented at Sigma Solutions
af: Shakil, Shahadat Hossain
Udgivet: (2024)

How Digital marketing works on pandemic
af: Bin Fazal, Shah Md. Rifat
Udgivet: (2023)

How digital marketing impacts motorcycle industry in Bangladesh
af: Ibdita, Ahmed Alvee
Udgivet: (2024)

Prospects, challenges, and the impact on customer relationships of digital marketing in Bangladesh
af: Mohtasin, Sadman
Udgivet: (2022)

Unfolding the working processes of digital marketing in METACONNECT
af: Mashruf, Md.
Udgivet: (2018)

Prospects and challenges of digital marketing - a report on Grey Dhaka
af: Hossain, Mahir
Udgivet: (2023)

Digital marketing ecosystem & digital transformation of Bangladesh marketing industry
af: Sakib, Shah Mohd Sadnan
Udgivet: (2018)

The impact of digital marketing on BTL marketing campaigns
af: Raeq, Protyoi Sinha
Udgivet: (2016)

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
af: Ayon, Sadman Sakib
Udgivet: (2024)

Analysis of sales trend and forecast for commercial vehicles in Bangladesh market
af: Zaman, Quazi Asif-Uz-
Udgivet: (2017)

ACI Motors Ltd. Foton commercial vehicle sales and marketing
af: Ahnaf Rahman
Udgivet: (2023)

Streamlining sales & distribution: the BATB way, an analysis of stock rotation phase of project accord
af: Anwar, Asif
Udgivet: (2019)

Strategies and tactics: crafting effective digital marketing proposals with budgets
af: Mohammad, Maha
Udgivet: (2024)

Analyzing the effectiveness of Facebook and Instagram marketing in digital marketing, scope of conversion and its impact in Bangladesh
af: Real, Faijul Haque
Udgivet: (2022)

Methodical approach of making a potent digital marketing campaign
af: Mansur, Md. Sadman
Udgivet: (2020)

Effectiveness of digital marketing through social media campaign
af: Chowdhury, Mumtarin Ashab
Udgivet: (2018)

Consumer acceptance of culinary products with the aid of sales promotion
af: Fuad, Omar Farhan
Udgivet: (2022)

Understanding sales performance through market research: analysis at SMC Enterprise Limited
af: Hossain, Md. Uzair
Udgivet: (2024)

How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
af: Lodi, Adib Bin Samsad
Udgivet: (2024)

Influence of digital marketing: connecting customers digitally with Symphony mobile
af: Rahman, SK. Moinur
Udgivet: (2022)

Digital marketing and media buying of ‘Robi Axiata Ltd. – Airtel Business Unit
af: Amin, Layas Bin
Udgivet: (2020)

How digital marketing helps BELLO to reach their target group
af: Firoz, Salman Bin
Udgivet: (2019)

Effectiveness of digital marketing: a perspective on Daraz Bangladesh Limited
af: Sheba, Nujhat
Udgivet: (2018)

Standard operating procedure: sales & marketing of The Westin Dhaka
af: Alam, Walid
Udgivet: (2016)

Improving trade sales performance of Asian Paints Bangladesh Limited – old Dhaka area
af: Das, Dibakar
Udgivet: (2024)

Digital presence of a traditional organization: a case on Dabur Bangladesh
af: Iqbal, Afra Saiyara
Udgivet: (2019)

ACI Limited's (consumer brands division) implementation of secondary sales automation
af: Sarkar, Akhi
Udgivet: (2024)

Critical analysis on digital marketing strategy of multipurpose financial society project management to identify gaps and recommended solution.
af: Jahan, Humayara Rownak
Udgivet: (2019)

Digital marketing communication: a case study on the satisfaction level of the service of Roebuck Communications
af: Ashraf, Mohammad Zubayer
Udgivet: (2019)

A report on analysis of sales & marketing strategies and activities adopted by Summit Communications Ltd
af: Istiaque, Arif
Udgivet: (2023)

Effective digital marketing implementation to reimburse effect of Covid-19 on tourism industry and Opatrip.com
af: Islam Adib, Md. Rafiul
Udgivet: (2023)

The impact of digital marketing in building customer relationship and brand promotion
af: Khan, Sanzeeda Islam
Udgivet: (2020)