Impact of digital sales marketing and traditional sales marketing on the purchase decision process in the software industry

Impact of digital sales marketing and traditional sales marketing on the purchase decision process in the software industry

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Manylion Llyfryddiaeth
Prif Awdur:	Akter Ria, Mst. Sadia
Awduron Eraill:	Zaman, Raisa Tasneem
Fformat:	Internship report
Iaith:	English
Cyhoeddwyd:	BRAC University 2024
Pynciau:	Digital marketing Marketing Sales marketing Software industry Internet marketing High technology industries > Marketing Computer software > Development
Mynediad Ar-lein:	http://hdl.handle.net/10361/23030

Eitemau Tebyg

Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh
gan: Niloy, Abid Hasan
Cyhoeddwyd: (2024)

Impact of digital marketing in Bangladesh
gan: Rahman, Rezwan
Cyhoeddwyd: (2019)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
gan: Bhuiyan, A.K.M. Akibuzzaman
Cyhoeddwyd: (2023)

An overview of sales and marketing strategies of "Value First Digital Media Bangladesh Ltd" during Covid'19 pandemic
gan: Nidhi, Syeda Nusrat Taznin
Cyhoeddwyd: (2022)

Importance of lead generation in sales and marketing
gan: Noushin, Anika
Cyhoeddwyd: (2019)

Analysis on sales and marketing activities of Techson Valley Limited
gan: Debanth, Pooja
Cyhoeddwyd: (2021)

Impact of digital marketing on Nagad’s success
gan: Jerin, Nowshin
Cyhoeddwyd: (2023)

How Small Businesses are changing their Traditional Marketing Strategy with Digital marketing provided by TEN’s 360?
gan: Ove, Riaz Uddin
Cyhoeddwyd: (2023)

Sales and marketing strategy implemented at Sigma Solutions
gan: Shakil, Shahadat Hossain
Cyhoeddwyd: (2024)

How Digital marketing works on pandemic
gan: Bin Fazal, Shah Md. Rifat
Cyhoeddwyd: (2023)

How digital marketing impacts motorcycle industry in Bangladesh
gan: Ibdita, Ahmed Alvee
Cyhoeddwyd: (2024)

Prospects, challenges, and the impact on customer relationships of digital marketing in Bangladesh
gan: Mohtasin, Sadman
Cyhoeddwyd: (2022)

Unfolding the working processes of digital marketing in METACONNECT
gan: Mashruf, Md.
Cyhoeddwyd: (2018)

Prospects and challenges of digital marketing - a report on Grey Dhaka
gan: Hossain, Mahir
Cyhoeddwyd: (2023)

Digital marketing ecosystem & digital transformation of Bangladesh marketing industry
gan: Sakib, Shah Mohd Sadnan
Cyhoeddwyd: (2018)

The impact of digital marketing on BTL marketing campaigns
gan: Raeq, Protyoi Sinha
Cyhoeddwyd: (2016)

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
gan: Ayon, Sadman Sakib
Cyhoeddwyd: (2024)

Analysis of sales trend and forecast for commercial vehicles in Bangladesh market
gan: Zaman, Quazi Asif-Uz-
Cyhoeddwyd: (2017)

ACI Motors Ltd. Foton commercial vehicle sales and marketing
gan: Ahnaf Rahman
Cyhoeddwyd: (2023)

Streamlining sales & distribution: the BATB way, an analysis of stock rotation phase of project accord
gan: Anwar, Asif
Cyhoeddwyd: (2019)

Strategies and tactics: crafting effective digital marketing proposals with budgets
gan: Mohammad, Maha
Cyhoeddwyd: (2024)

Analyzing the effectiveness of Facebook and Instagram marketing in digital marketing, scope of conversion and its impact in Bangladesh
gan: Real, Faijul Haque
Cyhoeddwyd: (2022)

Methodical approach of making a potent digital marketing campaign
gan: Mansur, Md. Sadman
Cyhoeddwyd: (2020)

Effectiveness of digital marketing through social media campaign
gan: Chowdhury, Mumtarin Ashab
Cyhoeddwyd: (2018)

Consumer acceptance of culinary products with the aid of sales promotion
gan: Fuad, Omar Farhan
Cyhoeddwyd: (2022)

Understanding sales performance through market research: analysis at SMC Enterprise Limited
gan: Hossain, Md. Uzair
Cyhoeddwyd: (2024)

How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
gan: Lodi, Adib Bin Samsad
Cyhoeddwyd: (2024)

Influence of digital marketing: connecting customers digitally with Symphony mobile
gan: Rahman, SK. Moinur
Cyhoeddwyd: (2022)

Digital marketing and media buying of ‘Robi Axiata Ltd. – Airtel Business Unit
gan: Amin, Layas Bin
Cyhoeddwyd: (2020)

How digital marketing helps BELLO to reach their target group
gan: Firoz, Salman Bin
Cyhoeddwyd: (2019)

Effectiveness of digital marketing: a perspective on Daraz Bangladesh Limited
gan: Sheba, Nujhat
Cyhoeddwyd: (2018)

Standard operating procedure: sales & marketing of The Westin Dhaka
gan: Alam, Walid
Cyhoeddwyd: (2016)

Improving trade sales performance of Asian Paints Bangladesh Limited – old Dhaka area
gan: Das, Dibakar
Cyhoeddwyd: (2024)

Digital presence of a traditional organization: a case on Dabur Bangladesh
gan: Iqbal, Afra Saiyara
Cyhoeddwyd: (2019)

ACI Limited's (consumer brands division) implementation of secondary sales automation
gan: Sarkar, Akhi
Cyhoeddwyd: (2024)

Critical analysis on digital marketing strategy of multipurpose financial society project management to identify gaps and recommended solution.
gan: Jahan, Humayara Rownak
Cyhoeddwyd: (2019)

Digital marketing communication: a case study on the satisfaction level of the service of Roebuck Communications
gan: Ashraf, Mohammad Zubayer
Cyhoeddwyd: (2019)

A report on analysis of sales & marketing strategies and activities adopted by Summit Communications Ltd
gan: Istiaque, Arif
Cyhoeddwyd: (2023)

Effective digital marketing implementation to reimburse effect of Covid-19 on tourism industry and Opatrip.com
gan: Islam Adib, Md. Rafiul
Cyhoeddwyd: (2023)

The impact of digital marketing in building customer relationship and brand promotion
gan: Khan, Sanzeeda Islam
Cyhoeddwyd: (2020)