Exploring the effectiveness of talent acquisition and employ branding of BRAC Bank LTD
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Idioma: | English |
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Brac University
2024
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| Acesso em linha: | http://hdl.handle.net/10361/22996 |
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10361-229962024-05-29T21:02:47Z Exploring the effectiveness of talent acquisition and employ branding of BRAC Bank LTD Islam, Nabila Khan, Tanzin Brac Business School, Brac University Brac Bank Limited Acquisition strategy Employer branding Employee training Banks and banking--Bangladesh Bank management Employer branding Professional employees Employees--Recruiting This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship reports. Includes bibliographical references (page 71). This internship report gives a general summary of BRAC Bank Limited's initiatives in employer branding and talent acquisition. The success of these tactics is evaluated by the study through an analysis of information gathered from managers and job candidates. The results show that job candidates were previously aware of BRAC Bank Limited as an employer, with advancement in career potential serving as the primary draw. The company's founding principles and work criteria were clearly articulated during the recruiting process. The bank's organizational culture and principles, as well as its emphasis on staff training and development, attracted candidates. Managers considered the talent acquisition strategy, which relied on internet platforms and job portals for recruiting, was quite successful. Strong business principles and competitive remuneration packages were regarded as crucial elements in building the employer brand. Technical evaluations, behavioral interviews, and onboarding programs were all part of the recruiting process to determine applicant appropriateness and guarantee a great employment experience. Opportunities for professional progression, attractive compensation and benefits, and recognition and incentives programs were prioritized by BRAC Bank Limited in order to retain and engage workers. Based on these conclusions, it is advised that BRAC Bank Limited keep putting emphasis on career development possibilities, spending money on thorough onboarding programs, and concentrating on staff training and development. The bank may improve its reputation as a top employer by putting these suggestions into practice. Nabila Islam B. Business Administration 2024-05-29T08:34:25Z 2024-05-29T08:34:25Z ©2023 2023-07 Internship report ID: 18304068 http://hdl.handle.net/10361/22996 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 71 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Brac Bank Limited Acquisition strategy Employer branding Employee training Banks and banking--Bangladesh Bank management Employer branding Professional employees Employees--Recruiting |
| spellingShingle |
Brac Bank Limited Acquisition strategy Employer branding Employee training Banks and banking--Bangladesh Bank management Employer branding Professional employees Employees--Recruiting Islam, Nabila Exploring the effectiveness of talent acquisition and employ branding of BRAC Bank LTD |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Khan, Tanzin |
| author_facet |
Khan, Tanzin Islam, Nabila |
| format |
Internship report |
| author |
Islam, Nabila |
| author_sort |
Islam, Nabila |
| title |
Exploring the effectiveness of talent acquisition and employ branding of BRAC Bank LTD |
| title_short |
Exploring the effectiveness of talent acquisition and employ branding of BRAC Bank LTD |
| title_full |
Exploring the effectiveness of talent acquisition and employ branding of BRAC Bank LTD |
| title_fullStr |
Exploring the effectiveness of talent acquisition and employ branding of BRAC Bank LTD |
| title_full_unstemmed |
Exploring the effectiveness of talent acquisition and employ branding of BRAC Bank LTD |
| title_sort |
exploring the effectiveness of talent acquisition and employ branding of brac bank ltd |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22996 |
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AT islamnabila exploringtheeffectivenessoftalentacquisitionandemploybrandingofbracbankltd |
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