Impact of secondary sales automation in Unique Cement Industry Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Định dạng: | Internship report |
| Ngôn ngữ: | English |
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BRAC University
2024
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| Truy cập trực tuyến: | http://hdl.handle.net/10361/22993 |
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10361-22993 |
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10361-229932024-05-29T21:00:51Z Impact of secondary sales automation in Unique Cement Industry Limited Ismam, Abrar Jahin Ahmed, Riyashad Brac Business School, Brac University Sales force automation Secondary sales Sales target Information Business logistics Sales management Marketing--Data processing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of the internship report. Includes bibliographical references (pages 29-31). The research paper provides a summary of my 12-week internship with Unique Cement Industry's Salesforce development team, where I gained valuable experience. The objective of the report titled "Sales Force Automation in secondary sales of Unique Cement Industries" was to examine the impact of the software system Sales Force Automation (SFA) on Unique Cement Industries Ltd.'s secondary sales (UCIL).For the purpose of giving a through outlook of the industry through which how different company’s sales department maintain their sales channels, industry analysis has been performed based on Porter’s five forces model. The latter part of the study compares SFA to traditional secondary sales management, focusing on how we, as sales professionals, have evaluated the likelihood of SFA's widespread adoption. As the primary and secondary sales distribution channels account for the majority of the cement industry's sales, it is essential to monitor the system's efficiency to ensure that it is worth the investment. After analyzing all of its effects, it was determined that its dubious viability in the retail sector may be a result of its relatively weak network security. Detailed explanations of all intermediate steps are presented here. Therefore, it could be argued that the study provides a comprehensive explanation of the SFA system's central procedures and their potential implications for achieving the sales target, which could also be UCIL's central value proposition strategy for this sector. Abrar Jahin Ismam B. Business Administration 2024-05-29T08:16:22Z 2024-05-29T08:16:22Z ©2023 2023-03-19 Internship report ID 18304077 http://hdl.handle.net/10361/22993 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 44 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Sales force automation Secondary sales Sales target Information Business logistics Sales management Marketing--Data processing |
| spellingShingle |
Sales force automation Secondary sales Sales target Information Business logistics Sales management Marketing--Data processing Ismam, Abrar Jahin Impact of secondary sales automation in Unique Cement Industry Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Ahmed, Riyashad |
| author_facet |
Ahmed, Riyashad Ismam, Abrar Jahin |
| format |
Internship report |
| author |
Ismam, Abrar Jahin |
| author_sort |
Ismam, Abrar Jahin |
| title |
Impact of secondary sales automation in Unique Cement Industry Limited |
| title_short |
Impact of secondary sales automation in Unique Cement Industry Limited |
| title_full |
Impact of secondary sales automation in Unique Cement Industry Limited |
| title_fullStr |
Impact of secondary sales automation in Unique Cement Industry Limited |
| title_full_unstemmed |
Impact of secondary sales automation in Unique Cement Industry Limited |
| title_sort |
impact of secondary sales automation in unique cement industry limited |
| publisher |
BRAC University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22993 |
| work_keys_str_mv |
AT ismamabrarjahin impactofsecondarysalesautomationinuniquecementindustrylimited |
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1814307222105096192 |