Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment

Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment

This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023.

Մատենագիտական մանրամասներ
Հիմնական հեղինակ:	Khan, Ananna Rahman
Այլ հեղինակներ:	Chowdhury, Suman Paul
Ձևաչափ:	Internship report
Լեզու:	English
Հրապարակվել է:	Brac University 2024
Խորագրեր:	Sundora Beauty Luxury brand Fragrance brand International brand Perfumes Strategic planning Market surveys > Bangladesh
Առցանց հասանելիություն:	http://hdl.handle.net/10361/22974

Նմանատիպ նյութեր

Brand awareness and brand perception of ‘Mr. Cookie’
: Pranto, Mehbub Hossain
Հրապարակվել է: (2019)

Perfume : the story of a murderer /
: Süskind, Patrick
Հրապարակվել է: (2010)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
: Neehal, Saber Hossain
Հրապարակվել է: (2024)

Employer branding of Robi Axiata Limited
: Fayem, Naimul Hasan
Հրապարակվել է: (2014)

Corporate branding : concept and cases\
Հրապարակվել է: (2005)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
: Pal, Shrabanee
Հրապարակվել է: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
: Fahad, Shafayet Ullah
Հրապարակվել է: (2024)

Brand activation in below the line marketing
: Sutirtha, Shafiqul Islam
Հրապարակվել է: (2013)

Employer branding of Daraz Bangladesh Ltd.
: Chowdhury, Sreejon
Հրապարակվել է: (2021)

Marketing and Brand Communication of SEBL | DX Group
: Bin Azad, Kazi Zonaid
Հրապարակվել է: (2023)

Consumer’s brand switching tendency inside telecommunication industry
: Adila, Fariha Noor
Հրապարակվել է: (2024)

Re-branding of a corporate brand: A case on Meghna Group of Industries
: Hossain, Md. Mazid
Հրապարակվել է: (2021)

The new perfume handbook /
: Groom, N. St. J.
Հրապարակվել է: (1997)

Branding across borders : a guide to global brand marketing /
: Gregory, James R.
Հրապարակվել է: (2002)

Brands and firebrands : insights from experts /
Հրապարակվել է: (2003)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
: Rakibuzzaman, Md.
Հրապարակվել է: (2019)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
: Rakibuzzaman, Md.
Հրապարակվել է: (2019)

An effective approach to launching a brand in Bangladesh
: Quader, Fahim
Հրապարակվել է: (2020)

The relation between brand awareness and repeat purchase
: Zaman, Anis Uz
Հրապարակվել է: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
: Ashraf, Zayed
Հրապարակվել է: (2024)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
: Bhuiyan, Rafiur Rahman
Հրապարակվել է: (2019)

Family businesses that produce counterfeits: what is stopping them from creating their own brand?
: Khan, Tahsan Rahman
Հրապարակվել է: (2016)

Branding practices conducted by Youngbangla
: Gomes, Randy Godfrey
Հրապարակվել է: (2017)

Services marketing and branding strategies of Englishplz Limited
: Morshed, Zarif
Հրապարակվել է: (2024)

Branding and communication mix of Transcom Beverages Ltd
: Arefin, Sajid
Հրապարակվել է: (2024)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
: Khan, Zahidur Rahim
Հրապարակվել է: (2023)

The impact of digital marketing in building customer relationship and brand promotion
: Khan, Sanzeeda Islam
Հրապարակվել է: (2020)

Impact of digital marketing on brand awareness
: Mahmud, Frahim
Հրապարակվել է: (2017)

How branding is changing the landscape of IPDC Finance Limited
: Rodrigues, Melissa Maria
Հրապարակվել է: (2022)

Evaluating the impact of employer branding initiatives on talent acquisition at 10 Minute School
: Mantua, Nayefa Sultana
Հրապարակվել է: (2024)

Raising awareness on necessity of consuming milk daily through branding activations
: Akhter, Saif
Հրապարակվել է: (2024)

Study on measuring brand awareness of OPPO Bangladesh
: Musavee, Tehsin
Հրապարակվել է: (2018)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
: Mazumder, Avranil
Հրապարակվել է: (2024)

Employee branding and employee engagement at Daraz Bangladesh Ltd
: Islam Mahim, Nurun Nahar
Հրապարակվել է: (2023)

Strategic brand management : building, measuring, and managing brand equity /
: Keller, Kevin Lane, 1956-
Հրապարակվել է: (2003)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Հրապարակվել է: (2005)

Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
: Jahan, Marjana
Հրապարակվել է: (2023)

Advertising & branding principles practiced by EBL: a case study of EBL priority banking
: Sikder, Shahdat Hossain
Հրապարակվել է: (2017)

Customer engagement on social media to improve brand loyalty
: Hasan, Md.Alif
Հրապարակվել է: (2024)

The effect of advertising awareness on brand equity in social media
: Jabin, Siddiqua Mahe
Հրապարակվել է: (2022)