Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment

Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment

This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023.

ग्रंथसूची विवरण
मुख्य लेखक:	Khan, Ananna Rahman
अन्य लेखक:	Chowdhury, Suman Paul
स्वरूप:	Internship report
भाषा:	English
प्रकाशित:	Brac University 2024
विषय:	Sundora Beauty Luxury brand Fragrance brand International brand Perfumes Strategic planning Market surveys > Bangladesh
ऑनलाइन पहुंच:	http://hdl.handle.net/10361/22974

समान संसाधन

Brand awareness and brand perception of ‘Mr. Cookie’
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प्रकाशित: (2019)

Perfume : the story of a murderer /
द्वारा: Süskind, Patrick
प्रकाशित: (2010)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
द्वारा: Neehal, Saber Hossain
प्रकाशित: (2024)

Employer branding of Robi Axiata Limited
द्वारा: Fayem, Naimul Hasan
प्रकाशित: (2014)

Corporate branding : concept and cases\
प्रकाशित: (2005)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
द्वारा: Pal, Shrabanee
प्रकाशित: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
द्वारा: Fahad, Shafayet Ullah
प्रकाशित: (2024)

Brand activation in below the line marketing
द्वारा: Sutirtha, Shafiqul Islam
प्रकाशित: (2013)

Employer branding of Daraz Bangladesh Ltd.
द्वारा: Chowdhury, Sreejon
प्रकाशित: (2021)

Marketing and Brand Communication of SEBL | DX Group
द्वारा: Bin Azad, Kazi Zonaid
प्रकाशित: (2023)

Consumer’s brand switching tendency inside telecommunication industry
द्वारा: Adila, Fariha Noor
प्रकाशित: (2024)

Re-branding of a corporate brand: A case on Meghna Group of Industries
द्वारा: Hossain, Md. Mazid
प्रकाशित: (2021)

The new perfume handbook /
द्वारा: Groom, N. St. J.
प्रकाशित: (1997)

Branding across borders : a guide to global brand marketing /
द्वारा: Gregory, James R.
प्रकाशित: (2002)

Brands and firebrands : insights from experts /
प्रकाशित: (2003)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
द्वारा: Rakibuzzaman, Md.
प्रकाशित: (2019)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
द्वारा: Rakibuzzaman, Md.
प्रकाशित: (2019)

An effective approach to launching a brand in Bangladesh
द्वारा: Quader, Fahim
प्रकाशित: (2020)

The relation between brand awareness and repeat purchase
द्वारा: Zaman, Anis Uz
प्रकाशित: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
द्वारा: Ashraf, Zayed
प्रकाशित: (2024)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
द्वारा: Bhuiyan, Rafiur Rahman
प्रकाशित: (2019)

Family businesses that produce counterfeits: what is stopping them from creating their own brand?
द्वारा: Khan, Tahsan Rahman
प्रकाशित: (2016)

Branding practices conducted by Youngbangla
द्वारा: Gomes, Randy Godfrey
प्रकाशित: (2017)

Services marketing and branding strategies of Englishplz Limited
द्वारा: Morshed, Zarif
प्रकाशित: (2024)

Branding and communication mix of Transcom Beverages Ltd
द्वारा: Arefin, Sajid
प्रकाशित: (2024)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
द्वारा: Khan, Zahidur Rahim
प्रकाशित: (2023)

The impact of digital marketing in building customer relationship and brand promotion
द्वारा: Khan, Sanzeeda Islam
प्रकाशित: (2020)

Impact of digital marketing on brand awareness
द्वारा: Mahmud, Frahim
प्रकाशित: (2017)

How branding is changing the landscape of IPDC Finance Limited
द्वारा: Rodrigues, Melissa Maria
प्रकाशित: (2022)

Evaluating the impact of employer branding initiatives on talent acquisition at 10 Minute School
द्वारा: Mantua, Nayefa Sultana
प्रकाशित: (2024)

Raising awareness on necessity of consuming milk daily through branding activations
द्वारा: Akhter, Saif
प्रकाशित: (2024)

Study on measuring brand awareness of OPPO Bangladesh
द्वारा: Musavee, Tehsin
प्रकाशित: (2018)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
द्वारा: Mazumder, Avranil
प्रकाशित: (2024)

Employee branding and employee engagement at Daraz Bangladesh Ltd
द्वारा: Islam Mahim, Nurun Nahar
प्रकाशित: (2023)

Strategic brand management : building, measuring, and managing brand equity /
द्वारा: Keller, Kevin Lane, 1956-
प्रकाशित: (2003)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
प्रकाशित: (2005)

Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
द्वारा: Jahan, Marjana
प्रकाशित: (2023)

Advertising & branding principles practiced by EBL: a case study of EBL priority banking
द्वारा: Sikder, Shahdat Hossain
प्रकाशित: (2017)

Customer engagement on social media to improve brand loyalty
द्वारा: Hasan, Md.Alif
प्रकाशित: (2024)

The effect of advertising awareness on brand equity in social media
द्वारा: Jabin, Siddiqua Mahe
प्रकाशित: (2022)