Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment

Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment

This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Khan, Ananna Rahman
Άλλοι συγγραφείς:	Chowdhury, Suman Paul
Μορφή:	Internship report
Γλώσσα:	English
Έκδοση:	Brac University 2024
Θέματα:	Sundora Beauty Luxury brand Fragrance brand International brand Perfumes Strategic planning Market surveys > Bangladesh
Διαθέσιμο Online:	http://hdl.handle.net/10361/22974

Παρόμοια τεκμήρια

Brand awareness and brand perception of ‘Mr. Cookie’
ανά: Pranto, Mehbub Hossain
Έκδοση: (2019)

Perfume : the story of a murderer /
ανά: Süskind, Patrick
Έκδοση: (2010)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
ανά: Neehal, Saber Hossain
Έκδοση: (2024)

Employer branding of Robi Axiata Limited
ανά: Fayem, Naimul Hasan
Έκδοση: (2014)

Corporate branding : concept and cases\
Έκδοση: (2005)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
ανά: Pal, Shrabanee
Έκδοση: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
ανά: Fahad, Shafayet Ullah
Έκδοση: (2024)

Brand activation in below the line marketing
ανά: Sutirtha, Shafiqul Islam
Έκδοση: (2013)

Employer branding of Daraz Bangladesh Ltd.
ανά: Chowdhury, Sreejon
Έκδοση: (2021)

Marketing and Brand Communication of SEBL | DX Group
ανά: Bin Azad, Kazi Zonaid
Έκδοση: (2023)

Consumer’s brand switching tendency inside telecommunication industry
ανά: Adila, Fariha Noor
Έκδοση: (2024)

Re-branding of a corporate brand: A case on Meghna Group of Industries
ανά: Hossain, Md. Mazid
Έκδοση: (2021)

The new perfume handbook /
ανά: Groom, N. St. J.
Έκδοση: (1997)

Branding across borders : a guide to global brand marketing /
ανά: Gregory, James R.
Έκδοση: (2002)

Brands and firebrands : insights from experts /
Έκδοση: (2003)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
ανά: Rakibuzzaman, Md.
Έκδοση: (2019)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
ανά: Rakibuzzaman, Md.
Έκδοση: (2019)

An effective approach to launching a brand in Bangladesh
ανά: Quader, Fahim
Έκδοση: (2020)

The relation between brand awareness and repeat purchase
ανά: Zaman, Anis Uz
Έκδοση: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
ανά: Ashraf, Zayed
Έκδοση: (2024)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
ανά: Bhuiyan, Rafiur Rahman
Έκδοση: (2019)

Family businesses that produce counterfeits: what is stopping them from creating their own brand?
ανά: Khan, Tahsan Rahman
Έκδοση: (2016)

Branding practices conducted by Youngbangla
ανά: Gomes, Randy Godfrey
Έκδοση: (2017)

Services marketing and branding strategies of Englishplz Limited
ανά: Morshed, Zarif
Έκδοση: (2024)

Branding and communication mix of Transcom Beverages Ltd
ανά: Arefin, Sajid
Έκδοση: (2024)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
ανά: Khan, Zahidur Rahim
Έκδοση: (2023)

The impact of digital marketing in building customer relationship and brand promotion
ανά: Khan, Sanzeeda Islam
Έκδοση: (2020)

Impact of digital marketing on brand awareness
ανά: Mahmud, Frahim
Έκδοση: (2017)

How branding is changing the landscape of IPDC Finance Limited
ανά: Rodrigues, Melissa Maria
Έκδοση: (2022)

Evaluating the impact of employer branding initiatives on talent acquisition at 10 Minute School
ανά: Mantua, Nayefa Sultana
Έκδοση: (2024)

Raising awareness on necessity of consuming milk daily through branding activations
ανά: Akhter, Saif
Έκδοση: (2024)

Study on measuring brand awareness of OPPO Bangladesh
ανά: Musavee, Tehsin
Έκδοση: (2018)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
ανά: Mazumder, Avranil
Έκδοση: (2024)

Employee branding and employee engagement at Daraz Bangladesh Ltd
ανά: Islam Mahim, Nurun Nahar
Έκδοση: (2023)

Strategic brand management : building, measuring, and managing brand equity /
ανά: Keller, Kevin Lane, 1956-
Έκδοση: (2003)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Έκδοση: (2005)

Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
ανά: Jahan, Marjana
Έκδοση: (2023)

Advertising & branding principles practiced by EBL: a case study of EBL priority banking
ανά: Sikder, Shahdat Hossain
Έκδοση: (2017)

Customer engagement on social media to improve brand loyalty
ανά: Hasan, Md.Alif
Έκδοση: (2024)

The effect of advertising awareness on brand equity in social media
ανά: Jabin, Siddiqua Mahe
Έκδοση: (2022)