Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment

Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment

This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023.

Manylion Llyfryddiaeth
Prif Awdur:	Khan, Ananna Rahman
Awduron Eraill:	Chowdhury, Suman Paul
Fformat:	Internship report
Iaith:	English
Cyhoeddwyd:	Brac University 2024
Pynciau:	Sundora Beauty Luxury brand Fragrance brand International brand Perfumes Strategic planning Market surveys > Bangladesh
Mynediad Ar-lein:	http://hdl.handle.net/10361/22974

Eitemau Tebyg

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Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
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The relation between brand awareness and repeat purchase
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The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
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Family businesses that produce counterfeits: what is stopping them from creating their own brand?
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Branding practices conducted by Youngbangla
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Services marketing and branding strategies of Englishplz Limited
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Branding and communication mix of Transcom Beverages Ltd
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The impact of digital marketing in building customer relationship and brand promotion
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Impact of digital marketing on brand awareness
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How branding is changing the landscape of IPDC Finance Limited
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Evaluating the impact of employer branding initiatives on talent acquisition at 10 Minute School
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Raising awareness on necessity of consuming milk daily through branding activations
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Study on measuring brand awareness of OPPO Bangladesh
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Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
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Employee branding and employee engagement at Daraz Bangladesh Ltd
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Strategic brand management : building, measuring, and managing brand equity /
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Kellogg on branding : the marketing faculty of the Kellogg School of Management /
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Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
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Advertising & branding principles practiced by EBL: a case study of EBL priority banking
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Customer engagement on social media to improve brand loyalty
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The effect of advertising awareness on brand equity in social media
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