Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023.
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Brac University
2024
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| Online Erişim: | http://hdl.handle.net/10361/22974 |
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10361-229742024-05-29T21:03:17Z Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment Khan, Ananna Rahman Chowdhury, Suman Paul Brac Business School, Brac University Sundora Beauty Luxury brand Fragrance brand International brand Perfumes Strategic planning Market surveys--Bangladesh This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023. Cataloged from PDF version of internship reports. Includes bibliographical references (page 43). Sundora Beauty has launched a Strategic initiative to explore and assess the appeal of these prestigious fragrance brands on the local market, responding to growing demand for international luxury perfume brands from Bangladesh. The objective of this comprehensive effort is to cater to a specific customer segment, discriminating individuals who appreciate and seek the epitome of olfactory excellence. This gap has been recognized by Sundora Beauty and the company envisages becoming a pioneer in bringing globally recognized fragrance brands to Bangladesh's discerning consumers. This venture aims at introducing a curated selection of internationally renowned perfume brands via Sundora's established sales outlets. The initiative aims to assess the market's acceptance of these offers and understand the preferences of a specific customer segment, which is seeking exclusivity and sophisticated Ness. In order to seamlessly integrate international luxury perfumes into the Bangladesh market, Sundora Beauty will use its established distribution network, marketing skills and reputation as a brand. Iconic brands that are known for their craftsmanship, special formulations and heritage will be part of the curated collection. This strategy is to position Sundora Beauty as the go to destination of the country's elite who are looking for exceptional olfactory experience. Individuals with an enhanced taste for luxury goods, such as professionals, wealthy individuals and fashion fanatics, are part of the target market. Targeted marketing campaigns and exclusive events will be launched by Sundora Beauty in order to engage and connect with this specific audience. Sundora Beauty will use a number of metrics, including sales performance, customer feedback and market share analysis in order to assess the success and appeal of these new brands. The current strategies and potential expansion of the luxury fragrance portfolio will be informed by these insights. Sundora's initiative to introduce international luxury perfume brands in Bangladesh is aligned with the evolution of consumer preferences, which presents an exceptional opportunity for attracting a specific customer group. Sundora Beauty is in a position to redefine the fragrance landscape in Bangladesh, setting the stage for a new era of sophistication and exclusivity through its established market presence and commitment to excellence. Ananna Rahman Khan M. Business Administration 2024-05-29T04:13:19Z 2024-05-29T04:13:19Z ©2023 2023-12 Internship report ID: 21364126 http://hdl.handle.net/10361/22974 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 43 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Sundora Beauty Luxury brand Fragrance brand International brand Perfumes Strategic planning Market surveys--Bangladesh |
| spellingShingle |
Sundora Beauty Luxury brand Fragrance brand International brand Perfumes Strategic planning Market surveys--Bangladesh Khan, Ananna Rahman Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023. |
| author2 |
Chowdhury, Suman Paul |
| author_facet |
Chowdhury, Suman Paul Khan, Ananna Rahman |
| format |
Internship report |
| author |
Khan, Ananna Rahman |
| author_sort |
Khan, Ananna Rahman |
| title |
Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment |
| title_short |
Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment |
| title_full |
Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment |
| title_fullStr |
Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment |
| title_full_unstemmed |
Introduction of international luxury perfume brands in the Bangladeshi market and evaluating their appeal to a specialized customer segment |
| title_sort |
introduction of international luxury perfume brands in the bangladeshi market and evaluating their appeal to a specialized customer segment |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22974 |
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AT khananannarahman introductionofinternationalluxuryperfumebrandsinthebangladeshimarketandevaluatingtheirappealtoaspecializedcustomersegment |
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