Effects of digital marketing data analytics and traditional marketing data analytics on a new product success: a study of SQUARE Toiletries Limited

Effects of digital marketing data analytics and traditional marketing data analytics on a new product success: a study of SQUARE Toiletries Limited

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Bibliografiske detaljer
Hovedforfatter:	Salam, Tahmim
Andre forfattere:	Khan, Tanzin
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2024
Fag:	Digital marketing Data analytics Traditional Marketing Data Square Toiletries Limited Internet marketing Data mining Marketing > Data processing
Online adgang:	http://hdl.handle.net/10361/22949

Lignende værker

Importance of data analytics in advertising
af: Ahsan, Nazmul
Udgivet: (2019)

Square Toiletries Ltd: Developing a marketing Strategy and Reaching to Potential Customers of Sepnil
af: Islam, Farhan
Udgivet: (2022)

Kool blue deodorant body spray in terms of marketing actions: a case study of Square Toiletries Limited
af: Bonik, Eric Mithun
Udgivet: (2017)

Data mining techniques : for marketing, sales, and customer relationship management /
af: Berry, Michael J. A.
Udgivet: (2004)

ADA, translating data into actionable insights creating groundbreaking way forward for digital marketing
af: Reazi, Omar Iqbal
Udgivet: (2020)

Heart failure risk prediction and medicine recommendation system using exploratory analysis and big data analytics
af: Habib, Sumaya, et al.
Udgivet: (2019)

Role of data in content marketing
af: Chowdhury, Amin Hannan
Udgivet: (2021)

Understanding Sponsored Search
af: Jim Jansen
Udgivet: (2011)

A graphical data analyzer that analysis trend of a portal traffic based on big data stored by Google Analytic
af: Farhan, S.M. Zamshed
Udgivet: (2018)

The effectiveness of the recruitment and selection process of sales personnel (field) at Square Toiletries Limited
af: Raisa, Samiha
Udgivet: (2017)

Marketing strategy of Zerocal
af: Dip, Didar Hossain
Udgivet: (2018)

The impact of trade activation and promotion in trade channel to increase business volume
af: Ahmed, Eftekhar Uddin
Udgivet: (2017)

Data science & big data analytics : discovering, analyzing, visualizing, and presenting data /

Data mining : a tutorial-based primer /
af: Roiger, Richard
Udgivet: (2003)

Discovering knowledge in data : an introduction to data mining /
af: Larose, Daniel T.
Udgivet: (2005)

Introduction to data mining /
af: Tan, Pang-Ning
Udgivet: (2006)

Internal audit procedure of Square Toiletries Limited
af: Amin, Faria Tabassum
Udgivet: (2017)

Recruitment & selection process of Square Toiletries Ltd.
af: Shuvo, Imam Musfiq
Udgivet: (2015)

Data mining : practical machine learning tools and techniques /
af: Witten, I. H. (Ian H.)
Udgivet: (2005)

Data mining : practical machine learning tools and techniques /
af: Witten, I. H. (Ian H.)
Udgivet: (2011)

Marketing automation : practical steps to more effective direct marketing /
af: LeSueur, Jeff, 1956-
Udgivet: (2007)

Data mining methods and models /
af: Larose, Daniel T.
Udgivet: (2006)

Data mining introductory and advanced topics /
af: Dunham, Margaret H.
Udgivet: (2003)

Data mining introductory and advanced topics /
af: Dunham, Margaret H.
Udgivet: (2003)

Modern data warehousing, mining, and visualization : core concepts /
af: Marakas, George M.
Udgivet: (2003)

Square Toiletries Ltd. & it’s recruitment & selection process
af: Rozario, Dipon Cornelius
Udgivet: (2016)

Integration of data clustering to intelligent email classifier
af: Zisan, Shahriar Ahmed
Udgivet: (2019)

Market basket analysis for improving the effectiveness of marketing and sales using Apriori, FP Growth and Eclat Algorithm
af: Khan, Mohammod Akib, et al.
Udgivet: (2017)

Customer and business analytics : applied data mining for business decision making using R /
af: Putler, Daniel S.
Udgivet: (2015)

Square Toiletries Limited
af: Razzaque, Adnan Abdur
Udgivet: (2016)

Comparison in zonal sales of Square Toiletries Ltd
af: Ahmed, Md. Lahul
Udgivet: (2016)

Recruitment and selection process of SQUARE Toiletries Ltd.
af: Anjum, Najifa
Udgivet: (2015)

Analysis of financial condition of Square Toiletries Limited
af: Rozario, Lia Florance
Udgivet: (2017)

Insights of Square Toiletries Limited call center operations and how it should be bestowed to infer result driven marketing decisions for brand promotion
af: Khan, Iffatur Rahman
Udgivet: (2018)

Big data, mining, and analytics : components of strategic decision making /
Udgivet: (2018)

HRM practices of Square Toiletries Limited
af: Gupta, Katha Das
Udgivet: (2017)

Data and Text Mining : a business applications approach, /
af: Miller,Thomas W.
Udgivet: (2005)

Using financial information for efficient market analysis
af: Ullah, Md. Sharif
Udgivet: (2024)

Tapping into unstructured data : integrating unstructured data and textual analytics into business intelligence /
af: Inmon, William H.
Udgivet: (2008)

Roles of Digital marketing vs traditional marketing communication a perspective on Navana LPG Ltd.
af: Sakib, Nazmus
Udgivet: (2019)