Effects of digital marketing data analytics and traditional marketing data analytics on a new product success: a study of SQUARE Toiletries Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.
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| Μορφή: | Internship report |
| Γλώσσα: | English |
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Brac University
2024
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| Διαθέσιμο Online: | http://hdl.handle.net/10361/22949 |
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10361-22949 |
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10361-229492024-05-28T21:04:40Z Effects of digital marketing data analytics and traditional marketing data analytics on a new product success: a study of SQUARE Toiletries Limited Salam, Tahmim Khan, Tanzin Brac Business School, Brac University Digital marketing Data analytics Traditional Marketing Data Square Toiletries Limited Internet marketing Data mining Marketing--Data processing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. Cataloged from PDF version of internship reports. Includes bibliographical references (pages no 54). This internship report aims to investigate the effects of digital marketing data analytics and traditional marketing data analytics on a new product success : A study of SQUARE Toiletries Ltd. This report is divided into three different chapters. In the first chapter of the report contains the overview of the author’s internship at Mediacom Limited which is member of SQUARE group. In addition, in the second chapter of. The report the author focus on the background information of Mediacom Limited. Like, history, goals and objectives, mission and vision. In chapter two the departments of the company is also mentioned. In addition, a SWOT analysis was done to determine the company's strength, weakness, opportunities, and threats in the advertising sector. Furthermore, An industry competitive research is also conducted using Porter's Five Forces model. A survey that evaluate the effects of digital marketing data analytics and traditional marketing data analytics on a new product success : A study of SQUARE Toiletries Ltd. Lastly, the study provides suggestions for future corporate performance enhancements based on the competition analysis and survey results. Tahmim Salam B. Business Administration 2024-05-28T06:36:49Z 2024-05-28T06:36:49Z ©2023 2024-01 Internship report ID 19204007 http://hdl.handle.net/10361/22949 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 54 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Digital marketing Data analytics Traditional Marketing Data Square Toiletries Limited Internet marketing Data mining Marketing--Data processing |
| spellingShingle |
Digital marketing Data analytics Traditional Marketing Data Square Toiletries Limited Internet marketing Data mining Marketing--Data processing Salam, Tahmim Effects of digital marketing data analytics and traditional marketing data analytics on a new product success: a study of SQUARE Toiletries Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. |
| author2 |
Khan, Tanzin |
| author_facet |
Khan, Tanzin Salam, Tahmim |
| format |
Internship report |
| author |
Salam, Tahmim |
| author_sort |
Salam, Tahmim |
| title |
Effects of digital marketing data analytics and traditional marketing data analytics on a new product success: a study of SQUARE Toiletries Limited |
| title_short |
Effects of digital marketing data analytics and traditional marketing data analytics on a new product success: a study of SQUARE Toiletries Limited |
| title_full |
Effects of digital marketing data analytics and traditional marketing data analytics on a new product success: a study of SQUARE Toiletries Limited |
| title_fullStr |
Effects of digital marketing data analytics and traditional marketing data analytics on a new product success: a study of SQUARE Toiletries Limited |
| title_full_unstemmed |
Effects of digital marketing data analytics and traditional marketing data analytics on a new product success: a study of SQUARE Toiletries Limited |
| title_sort |
effects of digital marketing data analytics and traditional marketing data analytics on a new product success: a study of square toiletries limited |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22949 |
| work_keys_str_mv |
AT salamtahmim effectsofdigitalmarketingdataanalyticsandtraditionalmarketingdataanalyticsonanewproductsuccessastudyofsquaretoiletrieslimited |
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1814309451624087552 |