Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Bibliographic Details
Main Author:	Chowdhury, Ahnaf Monzoor
Other Authors:	Islam, Ekramul
Format:	Internship report
Language:	English
Published:	Brac University 2024
Subjects:	Customer Relationship Management Events activation Influencer marketing Key opinion leaders Public relations Branding > Marketing
Online Access:	http://hdl.handle.net/10361/22945

id	10361-22945
record_format	dspace
spelling	10361-229452024-05-28T21:04:46Z Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth Chowdhury, Ahnaf Monzoor Islam, Ekramul Brac Business School, Brac University Customer Relationship Management Events activation Influencer marketing Key opinion leaders Public relations Branding--Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship reports. Includes bibliographical references (page 50). "This report examines the public relations and events activation strategies implemented by MINISO, a lifestyle goods manufacturer with a Japanese influence, to maintain a positive brand image and promote its products. Through an omni-channel strategy that integrates offline and online activities and leverages influencer marketing, MINISO has effectively positioned itself for growth in a changing market. Events activation and influencer marketing have become increasingly popular strategies for businesses to reach their target audiences and increase brand awareness. MINISO Bangladesh has implemented these strategies to increase its brand visibility and attract new customers by organizing engaging events and partnering with local influencers to promote its products and services to a wider audience. MINISO has also integrated its offline and online activities through click-and-collect options and in-store displays that encourage customers to follow the company on social media. This integration aligns with the AIDA business model and creates a seamless customer experience that encourages customer loyalty and repeat business. The broad objective of this study is to establish a clear connection between PR and events activation strategies implemented by MINISO Bangladesh and the company's growth. The research will use qualitative variables and rely on secondary data sources such as case studies and surveys. The subject matter will be heavily reliant on analyzing the impact of PR and events activation on MINISO's brand image and customer engagement, By examining the strategies implemented by MINISO Bangladesh, this study aims to provide insights into how PR and events activation can be effectively used to promote brand growth and success in a highly competitive market." Ahnaf Monzoor Chowdhury B. Business Administration 2024-05-28T05:19:05Z 2024-05-28T05:19:05Z 2022 2022-09 Internship report ID 18104120 http://hdl.handle.net/10361/22945 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 50 pages application/pdf Brac University
institution	Brac University
collection	Institutional Repository
language	English
topic	Customer Relationship Management Events activation Influencer marketing Key opinion leaders Public relations Branding--Marketing
spellingShingle	Customer Relationship Management Events activation Influencer marketing Key opinion leaders Public relations Branding--Marketing Chowdhury, Ahnaf Monzoor Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth
description	This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
author2	Islam, Ekramul
author_facet	Islam, Ekramul Chowdhury, Ahnaf Monzoor
format	Internship report
author	Chowdhury, Ahnaf Monzoor
author_sort	Chowdhury, Ahnaf Monzoor
title	Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth
title_short	Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth
title_full	Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth
title_fullStr	Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth
title_full_unstemmed	Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth
title_sort	impact of miniso bangladesh's events activation and pr on their brand personality and subsequent growth
publisher	Brac University
publishDate	2024
url	http://hdl.handle.net/10361/22945
work_keys_str_mv	AT chowdhuryahnafmonzoor impactofminisobangladeshseventsactivationandprontheirbrandpersonalityandsubsequentgrowth
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Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth

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