How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.
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| Μορφή: | Internship report |
| Γλώσσα: | English |
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Brac University
2024
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| Διαθέσιμο Online: | http://hdl.handle.net/10361/22943 |
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10361-22943 |
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10361-229432024-05-27T21:04:51Z How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand Chowdhury, Sunzid Adrita, Ummul Wara Brac Business School, Brac University Digital marketing Consumer behavior Advertising industry Radhuni Internet marketing Consumer behavior This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. Cataloged from PDF version of internship reports. Includes bibliographical references (pages 67-69). The goal of this internship report is to look into how digital marketing is helping Radhuni attract more customers and raise brand awareness more than traditional marketing. This report is divided into three chapters. The first chapter, which covers the author's experiences at Mediacom Limited, an advertising agency owned by the Square Group, is about the author's internship there. The second chapter of the book provides background information about the company, such as its history, goals, and missions, as well as its departments. A SWOT analysis was also performed on the company to evaluate its current market state as well as its strengths, weaknesses, opportunities, and threats in the Advertising industry. Furthermore, Porter's Five Forces model is used to do an industry competitive analysis. The study also includes a survey that assesses the impact of Radhuni product digital marketing campaigns on consumer behavior and purchase intentions. Finally, based on the survey results and competition analysis, the report makes recommendations that can be used to improve the company's performance in the future. Sunzid Chowdhury B. Business Administration 2024-05-27T10:15:02Z 2024-05-27T10:15:02Z ©2024 2024-01 Internship report ID 19304065 http://hdl.handle.net/10361/22943 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 74 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Digital marketing Consumer behavior Advertising industry Radhuni Internet marketing Consumer behavior |
| spellingShingle |
Digital marketing Consumer behavior Advertising industry Radhuni Internet marketing Consumer behavior Chowdhury, Sunzid How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. |
| author2 |
Adrita, Ummul Wara |
| author_facet |
Adrita, Ummul Wara Chowdhury, Sunzid |
| format |
Internship report |
| author |
Chowdhury, Sunzid |
| author_sort |
Chowdhury, Sunzid |
| title |
How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand |
| title_short |
How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand |
| title_full |
How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand |
| title_fullStr |
How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand |
| title_full_unstemmed |
How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand |
| title_sort |
how digital marketing is helping radhuni to attract more consumers and create more awareness for their brand |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22943 |
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AT chowdhurysunzid howdigitalmarketingishelpingradhunitoattractmoreconsumersandcreatemoreawarenessfortheirbrand |
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