Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografische gegevens
Hoofdauteur: Neehal, Saber Hossain
Andere auteurs: Akter, Tania
Formaat: Internship report
Taal:English
Gepubliceerd in: Brac University 2024
Onderwerpen:
Brand marketing
Brand loyalty
Influencer marketing
Brand promotion
Branding (Marketing)
Internet advertising
Advertising media planning
Online toegang:http://hdl.handle.net/10361/22933

Internet

http://hdl.handle.net/10361/22933

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