Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Dades bibliogràfiques
Autor principal: Neehal, Saber Hossain
Altres autors: Akter, Tania
Format: Internship report
Idioma:English
Publicat: Brac University 2024
Matèries:
Brand marketing
Brand loyalty
Influencer marketing
Brand promotion
Branding (Marketing)
Internet advertising
Advertising media planning
Accés en línia:http://hdl.handle.net/10361/22933

Internet

http://hdl.handle.net/10361/22933

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