Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiska uppgifter
Huvudupphovsman:	Neehal, Saber Hossain
Övriga upphovsmän:	Akter, Tania
Materialtyp:	Internship report
Språk:	English
Publicerad:	Brac University 2024
Ämnen:	Brand marketing Brand loyalty Influencer marketing Brand promotion Branding (Marketing) Internet advertising Advertising media planning
Länkar:	http://hdl.handle.net/10361/22933

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