Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografske podrobnosti
Glavni avtor:	Neehal, Saber Hossain
Drugi avtorji:	Akter, Tania
Format:	Internship report
Jezik:	English
Izdano:	Brac University 2024
Teme:	Brand marketing Brand loyalty Influencer marketing Brand promotion Branding (Marketing) Internet advertising Advertising media planning
Online dostop:	http://hdl.handle.net/10361/22933

Podobne knjige/članki

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
od: Pal, Shrabanee
Izdano: (2019)

The effect of advertising awareness on brand equity in social media
od: Jabin, Siddiqua Mahe
Izdano: (2022)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
od: Chowdhury, Shakib Ahamed
Izdano: (2024)

Impact of digital marketing on brand awareness
od: Haq, Navid Alvi
Izdano: (2024)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
od: Mamud, Dewan Seam
Izdano: (2024)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
od: Mazumder, Avranil
Izdano: (2024)

The impact of digital marketing in building customer relationship and brand promotion
od: Khan, Sanzeeda Islam
Izdano: (2020)

Services marketing and branding strategies of Englishplz Limited
od: Morshed, Zarif
Izdano: (2024)

Customer engagement on social media to improve brand loyalty
od: Hasan, Md.Alif
Izdano: (2024)

Brand awareness and brand perception of ‘Mr. Cookie’
od: Pranto, Mehbub Hossain
Izdano: (2019)

Advertising & branding principles practiced by EBL: a case study of EBL priority banking
od: Sikder, Shahdat Hossain
Izdano: (2017)

Branding and product positioning of networking solution of Thakral Information Systems Pvt. Ltd
od: Islam, Kazi Faisal
Izdano: (2019)

Impact of digital marketing on brand awareness
od: Mahmud, Frahim
Izdano: (2017)

Marketing and Brand Communication of SEBL | DX Group
od: Bin Azad, Kazi Zonaid
Izdano: (2023)

Branding and communication mix of Transcom Beverages Ltd
od: Arefin, Sajid
Izdano: (2024)

Corporate branding : concept and cases\
Izdano: (2005)

Branding across borders : a guide to global brand marketing /
od: Gregory, James R.
Izdano: (2002)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
od: Saquib, Mohammad Nazmus
Izdano: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
od: Ashraf, Zayed
Izdano: (2024)

Sales activities of Kaymu Bangladesh Limited in relation to the branding and advertising aspect
od: Ridoy, Reazul Islam
Izdano: (2017)

Consumer’s brand switching tendency inside telecommunication industry
od: Adila, Fariha Noor
Izdano: (2024)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
od: Khan, Zahidur Rahim
Izdano: (2023)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
od: Rakibuzzaman, Md.
Izdano: (2019)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
od: Rahman, Adrita
Izdano: (2022)

Marketing practice of the brand “Savlon”
od: Aric, MD. Samiul Hasan
Izdano: (2023)

The role of client service officers at Brand Practitioners Bangladesh
od: Raisa, Khadiza Al Tahira Chowdhury
Izdano: (2024)

ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
od: Aurin, Shenjuti Mahmud
Izdano: (2022)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
od: Saswatee, Reevu
Izdano: (2024)

Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
od: Jahan, Marjana
Izdano: (2023)

An effective approach to launching a brand in Bangladesh
od: Quader, Fahim
Izdano: (2020)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
od: Rakibuzzaman, Md.
Izdano: (2019)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
od: Khondokar, Golam Ishtiaq
Izdano: (2017)

A deep dive into the branding strategies of Daraz Bangladesh Limited
od: Zaman, A K M Naeem
Izdano: (2019)

A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
od: Mahadi, Kazi Ahbab
Izdano: (2022)

Evaluating the impact of employer branding initiatives on talent acquisition at 10 Minute School
od: Mantua, Nayefa Sultana
Izdano: (2024)

Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)
od: Mehdi, Sakib
Izdano: (2019)

Brand awareness and business development through digital marketing
od: Hossain, Md Amir
Izdano: (2018)

Raising awareness on necessity of consuming milk daily through branding activations
od: Akhter, Saif
Izdano: (2024)

Digital brand communication transformation in the stock brokerage industry
od: Baroi, Rojer Nicothem
Izdano: (2023)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
od: Bhuiyan, Rafiur Rahman
Izdano: (2019)