Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Մատենագիտական մանրամասներ
Հիմնական հեղինակ:	Neehal, Saber Hossain
Այլ հեղինակներ:	Akter, Tania
Ձևաչափ:	Internship report
Լեզու:	English
Հրապարակվել է:	Brac University 2024
Խորագրեր:	Brand marketing Brand loyalty Influencer marketing Brand promotion Branding (Marketing) Internet advertising Advertising media planning
Առցանց հասանելիություն:	http://hdl.handle.net/10361/22933

Նմանատիպ նյութեր

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
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The effect of advertising awareness on brand equity in social media
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The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
: Chowdhury, Shakib Ahamed
Հրապարակվել է: (2024)

Impact of digital marketing on brand awareness
: Haq, Navid Alvi
Հրապարակվել է: (2024)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
: Mamud, Dewan Seam
Հրապարակվել է: (2024)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
: Mazumder, Avranil
Հրապարակվել է: (2024)

The impact of digital marketing in building customer relationship and brand promotion
: Khan, Sanzeeda Islam
Հրապարակվել է: (2020)

Services marketing and branding strategies of Englishplz Limited
: Morshed, Zarif
Հրապարակվել է: (2024)

Customer engagement on social media to improve brand loyalty
: Hasan, Md.Alif
Հրապարակվել է: (2024)

Brand awareness and brand perception of ‘Mr. Cookie’
: Pranto, Mehbub Hossain
Հրապարակվել է: (2019)

Advertising & branding principles practiced by EBL: a case study of EBL priority banking
: Sikder, Shahdat Hossain
Հրապարակվել է: (2017)

Branding and product positioning of networking solution of Thakral Information Systems Pvt. Ltd
: Islam, Kazi Faisal
Հրապարակվել է: (2019)

Impact of digital marketing on brand awareness
: Mahmud, Frahim
Հրապարակվել է: (2017)

Marketing and Brand Communication of SEBL | DX Group
: Bin Azad, Kazi Zonaid
Հրապարակվել է: (2023)

Branding and communication mix of Transcom Beverages Ltd
: Arefin, Sajid
Հրապարակվել է: (2024)

Corporate branding : concept and cases\
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Branding across borders : a guide to global brand marketing /
: Gregory, James R.
Հրապարակվել է: (2002)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
: Saquib, Mohammad Nazmus
Հրապարակվել է: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
: Ashraf, Zayed
Հրապարակվել է: (2024)

Sales activities of Kaymu Bangladesh Limited in relation to the branding and advertising aspect
: Ridoy, Reazul Islam
Հրապարակվել է: (2017)

Consumer’s brand switching tendency inside telecommunication industry
: Adila, Fariha Noor
Հրապարակվել է: (2024)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
: Khan, Zahidur Rahim
Հրապարակվել է: (2023)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
: Rakibuzzaman, Md.
Հրապարակվել է: (2019)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
: Rahman, Adrita
Հրապարակվել է: (2022)

Marketing practice of the brand “Savlon”
: Aric, MD. Samiul Hasan
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The role of client service officers at Brand Practitioners Bangladesh
: Raisa, Khadiza Al Tahira Chowdhury
Հրապարակվել է: (2024)

ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
: Aurin, Shenjuti Mahmud
Հրապարակվել է: (2022)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
: Saswatee, Reevu
Հրապարակվել է: (2024)

Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
: Jahan, Marjana
Հրապարակվել է: (2023)

An effective approach to launching a brand in Bangladesh
: Quader, Fahim
Հրապարակվել է: (2020)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
: Rakibuzzaman, Md.
Հրապարակվել է: (2019)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
: Khondokar, Golam Ishtiaq
Հրապարակվել է: (2017)

A deep dive into the branding strategies of Daraz Bangladesh Limited
: Zaman, A K M Naeem
Հրապարակվել է: (2019)

A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
: Mahadi, Kazi Ahbab
Հրապարակվել է: (2022)

Evaluating the impact of employer branding initiatives on talent acquisition at 10 Minute School
: Mantua, Nayefa Sultana
Հրապարակվել է: (2024)

Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)
: Mehdi, Sakib
Հրապարակվել է: (2019)

Brand awareness and business development through digital marketing
: Hossain, Md Amir
Հրապարակվել է: (2018)

Raising awareness on necessity of consuming milk daily through branding activations
: Akhter, Saif
Հրապարակվել է: (2024)

Digital brand communication transformation in the stock brokerage industry
: Baroi, Rojer Nicothem
Հրապարակվել է: (2023)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
: Bhuiyan, Rafiur Rahman
Հրապարակվել է: (2019)