Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

ग्रंथसूची विवरण
मुख्य लेखक:	Neehal, Saber Hossain
अन्य लेखक:	Akter, Tania
स्वरूप:	Internship report
भाषा:	English
प्रकाशित:	Brac University 2024
विषय:	Brand marketing Brand loyalty Influencer marketing Brand promotion Branding (Marketing) Internet advertising Advertising media planning
ऑनलाइन पहुंच:	http://hdl.handle.net/10361/22933

समान संसाधन

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
द्वारा: Pal, Shrabanee
प्रकाशित: (2019)

The effect of advertising awareness on brand equity in social media
द्वारा: Jabin, Siddiqua Mahe
प्रकाशित: (2022)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
द्वारा: Chowdhury, Shakib Ahamed
प्रकाशित: (2024)

Impact of digital marketing on brand awareness
द्वारा: Haq, Navid Alvi
प्रकाशित: (2024)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
द्वारा: Mamud, Dewan Seam
प्रकाशित: (2024)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
द्वारा: Mazumder, Avranil
प्रकाशित: (2024)

The impact of digital marketing in building customer relationship and brand promotion
द्वारा: Khan, Sanzeeda Islam
प्रकाशित: (2020)

Services marketing and branding strategies of Englishplz Limited
द्वारा: Morshed, Zarif
प्रकाशित: (2024)

Customer engagement on social media to improve brand loyalty
द्वारा: Hasan, Md.Alif
प्रकाशित: (2024)

Brand awareness and brand perception of ‘Mr. Cookie’
द्वारा: Pranto, Mehbub Hossain
प्रकाशित: (2019)

Advertising & branding principles practiced by EBL: a case study of EBL priority banking
द्वारा: Sikder, Shahdat Hossain
प्रकाशित: (2017)

Branding and product positioning of networking solution of Thakral Information Systems Pvt. Ltd
द्वारा: Islam, Kazi Faisal
प्रकाशित: (2019)

Impact of digital marketing on brand awareness
द्वारा: Mahmud, Frahim
प्रकाशित: (2017)

Marketing and Brand Communication of SEBL | DX Group
द्वारा: Bin Azad, Kazi Zonaid
प्रकाशित: (2023)

Branding and communication mix of Transcom Beverages Ltd
द्वारा: Arefin, Sajid
प्रकाशित: (2024)

Corporate branding : concept and cases\
प्रकाशित: (2005)

Branding across borders : a guide to global brand marketing /
द्वारा: Gregory, James R.
प्रकाशित: (2002)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
द्वारा: Saquib, Mohammad Nazmus
प्रकाशित: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
द्वारा: Ashraf, Zayed
प्रकाशित: (2024)

Sales activities of Kaymu Bangladesh Limited in relation to the branding and advertising aspect
द्वारा: Ridoy, Reazul Islam
प्रकाशित: (2017)

Consumer’s brand switching tendency inside telecommunication industry
द्वारा: Adila, Fariha Noor
प्रकाशित: (2024)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
द्वारा: Khan, Zahidur Rahim
प्रकाशित: (2023)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
द्वारा: Rakibuzzaman, Md.
प्रकाशित: (2019)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
द्वारा: Rahman, Adrita
प्रकाशित: (2022)

Marketing practice of the brand “Savlon”
द्वारा: Aric, MD. Samiul Hasan
प्रकाशित: (2023)

The role of client service officers at Brand Practitioners Bangladesh
द्वारा: Raisa, Khadiza Al Tahira Chowdhury
प्रकाशित: (2024)

ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
द्वारा: Aurin, Shenjuti Mahmud
प्रकाशित: (2022)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
द्वारा: Saswatee, Reevu
प्रकाशित: (2024)

Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
द्वारा: Jahan, Marjana
प्रकाशित: (2023)

An effective approach to launching a brand in Bangladesh
द्वारा: Quader, Fahim
प्रकाशित: (2020)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
द्वारा: Rakibuzzaman, Md.
प्रकाशित: (2019)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
द्वारा: Khondokar, Golam Ishtiaq
प्रकाशित: (2017)

A deep dive into the branding strategies of Daraz Bangladesh Limited
द्वारा: Zaman, A K M Naeem
प्रकाशित: (2019)

A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
द्वारा: Mahadi, Kazi Ahbab
प्रकाशित: (2022)

Evaluating the impact of employer branding initiatives on talent acquisition at 10 Minute School
द्वारा: Mantua, Nayefa Sultana
प्रकाशित: (2024)

Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)
द्वारा: Mehdi, Sakib
प्रकाशित: (2019)

Brand awareness and business development through digital marketing
द्वारा: Hossain, Md Amir
प्रकाशित: (2018)

Raising awareness on necessity of consuming milk daily through branding activations
द्वारा: Akhter, Saif
प्रकाशित: (2024)

Digital brand communication transformation in the stock brokerage industry
द्वारा: Baroi, Rojer Nicothem
प्रकाशित: (2023)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
द्वारा: Bhuiyan, Rafiur Rahman
प्रकाशित: (2019)